Expert Facilitators

Greg Cobb

Innovation Process Facilitator

I heard about Ideas To Go in 2007, and remember thinking facilitation would be a dream job. The idea of creating and guiding a process that results in a final output with stretch ideas that clients are excited to bring home is beyond rewarding. It’s energizing, motivating, and yes, a dream job.

As a photography enthusiast, I love the parallels between photography and innovation process. In the same way photography is the art of telling a story with billions of scattered photons, idea generation is the high energy art of taking the chaotic cloud of ideas in any organization, and refining them into a strategy with a clear purpose and feasible next steps.

My path to facilitation started with a BA in sociology from the University of Pennsylvania. From there, I led the consumer division of Psyma International, a custom market research firm, where I honed my ethnographic, online and traditional market research skills.

I find innovation inspiration in endurance athletes. Despite thousands of hours of preparation, in order to succeed—whether by winning a race or by setting a personal record—they must perform in a consistent state of risk, sometimes for hours at a time. Every second they maintain their goal pace, they are pushing their bodies slightly beyond the stress limits set during training.

Greg Cobb

Greg Cobb's Recent Blog Posts

 

The Gravity of Consumer Immersion
The Gravity of Consumer Immersion
Stretch Thinking Beyond This Planet Astronomers and physicists have come to understand that comets zip around our solar system following orbits—orbits that are shaped by the gravitational fields of the planets and the sun. The sun, being the most massive object in our solar system, has the greatest ...
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Which Research is Better for Exploring Opportunities—Breadth or Depth?
Which Research is Better for Exploring Opportunities—Breadth or Depth?
One of the greatest challenges in building out an innovation pipeline is figuring out where a brand can go next. This type of opportunity space exploration is really important to get right, right off the bat. Unfortunately, too many people rush this phase of innovation—resulting in a garbage ...
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Focus Groups: Creativity Killers
Focus Groups: Creativity Killers
Nine people sit around a table in a well-lit room. One, at the front, has a pile of papers and seems to be in control. In the back room, clients are expecting a lively conversation about their very interesting topic. The introductions are over and the questions begin. But each person is only ...
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