Develop Strong Claims That Support Your Positioning
Here's how it works:
How Can I Use My New Claims?
|Test 20-50 different claims statements with consumers in a facilitated Claims Sort process, to see which resonate best.|
|Transition into a facilitated Positioning project to test claims in a concept exhibit format.|
|Transition into a facilitated Product Optimization project using claims statements as a starting point.|
|Leave with a variety of hard and soft claims for further internal research, refinement or subtantiation.|