Develop Strong Claims That Support Your Positioning
Here's how it works:
How Can I Use My New Claims? |
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Test 20-50 different claims statements with consumers in a facilitated Claims Sort process, to see which resonate best. |
Transition into a facilitated Positioning project to test claims in a concept exhibit format. |
Transition into a facilitated Product Optimization project using claims statements as a starting point. |
Leave with a variety of hard and soft claims for further internal research, refinement or subtantiation. |