Claimstorming® Services

Build better claims.

Our Claimstorming® service provides compelling, consumer-driven thinking on new products, technologies and positioning when you need to stake out territory, strengthen benefits, or emphasize key points of difference.

Here's how it works:

• You bring your team—including technical, clinical and R&D representatives—to provide your collective expertise. All those facts, figures, and technical specs are the building blocks for compelling claims.
• Our Expert Facilitators lead your team alongside our imaginative Creative Consumers^® associates in a variety of creative exercises and techniques.
• You uncover myriad claims, including detailed attributes, metaphors, language alternatives, and aspirational claims—creating consumer-driven statements that really resonate.