Services | Claimstorming® Services

Here's how it works:

You bring your team—including technical, clinical and R&D representatives—to provide your collective expertise. All those facts, figures, and technical specs are the building blocks for compelling claims.
Our Expert Facilitators lead your team alongside our imaginative Creative Consumers^® associates in a variety of creative exercises and techniques.
You uncover myriad claims, including detailed attributes, metaphors, language alternatives, and aspirational claims—creating consumer-driven statements that really resonate.

How Can I Use My New Claims?
Test 20-50 different claims statements with consumers in a facilitated Claims Sort process, to see which resonate best.
Transition into a facilitated Positioning project to test claims in a concept exhibit format.
Transition into a facilitated Product Optimization project using claims statements as a starting point.
Leave with a variety of hard and soft claims for further internal research, refinement or subtantiation.

Claimstorming® Services