Concept Development

A well-developed concept is both an art and a science. The science comes from having the right elements in the right formula. The art comes from language—and the know-how to bring it to life.

Our disciplined, facilitated concept development process is designed to unlock your creative potential and develop innovative possibilities. First, we help identify the essence of your ideas, then communicate those essences in a compelling way, and have them ready for concept testing. Don't just convey the message you want to share, convey the message your consumer wants to hear. 

After working with Ideas To Go, we received topline results on the 3 concepts that we took through quantitative testing, and they performed exceptionally well. We now have a strong pipeline for the future of our product category. Thank you to the facilitators and the ITG team for the collaboration on this initiative–great things happen when you work hard and when you have an awesome Team!
- Global New Products Team for a Personal Care Brand

With our streamlined process, you and your team will not only walk away with great concepts, you’ll also have a better sense of consumer insights, be able to find benefits that motivate, understand the right reasons to believe, and see the value of purposeful editing.