Concepts need to resonate with consumers. Our Creative Consumers® associates are smart, articulate, and trained in the creative process, all so you can find the best insights to reach your target audience.
Getting things done can be hard—especially when it's something as important as developing concepts. Our facilitators are experts in the innovation process, maximizing creativity and output, so you can focus on the content.
Concepts behind closed doors are different than concepts presented to consumers. Our skilled writers take the outlines generated during concept development, and turn them into consumer-friendly concepts ready for the next step.
We write hundreds of concepts for Fortune 500 companies every year. Read about the essential components of a concept that make it compelling and desirable.
These 4 rules for concept development will ensure a crisp and polished concept. Facilitator Emeritus Christine Haskins shares her beliefs on what goes into the concepts that test well in BASES.
Ideas To Go President and Innovation Process Facilitator Beth Storz provides 5 steps for concept refinement that will make your idea more relevant and remarkable.
The science of concept writing is both a formulaic exercise AND an art form—but finding the right balance between the two can be difficult. Here are some tips for making your concepts the best they can be.