Our Services

Consumer Immersions

Dive Into The Heart And Mind Of Your Consumer

Data is data—but stories are powerful. When you're diving deep into motivations and insights, the best approach is to put a face to your research.

Our consumer immersion projects are tailored to your needs—especially if you need to bring the consumer experience to life for your company. Designed for both large and small groups, the result is a sense of discovery, lots of ah-ha's and buy-in on your consumer innovation efforts across teams, brands and even entire organizations.

Immerse Yourself With Your Consumers

While each project is custom designed for specific needs, common elements include:
  • Full-Service Consumer Recruiting—Using Ideas To Go’s own Creative Consumers® associates or iCoN® panelists, or custom-recruited consumers in your own location.
  • Preparation Assignment—Expertly prepared by one of our Creative Process Designers and Facilitators, these insight assignments help consumers come prepared to share in illustrative, creative, and thought-provoking ways.
  • Participant Orientation—Practical training for all the members of your event on the art and science of interacting with consumers—as well as teaching why consumer-driven work is so important. Topics may range from how to ask open vs. close-ended questions, to encouraging the dynamics that make consumers feel comfortable to share openly.
  • Consumer Immersion and Interaction—Company participants come face-to-face with consumers through a variety of insightful and engaging activities, from sharing prep assignments, to ethnographic shopping experiences, to trend explorations, to consumer creative expression videos.
  • Event Debrief—Facilitators debrief the day to capture the insights and applications specific to your business needs.

Learn More About Consumer Immersion

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5 Steps for Success in Consumer Immersion

Ideas To Go's President and Innovation Process Facilitator Beth Storz provides 5 tips for running a successful immersion through her experience. #1 Create a wide range of stimulating activities. #2 . . . 

The Gravity of Consumer Immersion

Ready for an out-of-this-world metaphor? Ideas To Go Innovation Process Facilitator Greg Cobb pulls you through the explanation of how Need States are like planets and stars, and how Consumers are the comets. 

Dear Marketers: You Are Not Your Consumers

Just because you are a consumer, you are not your own consumer. Data adds a lot of value, but if you want real customer insights, you need to talk to your consumers to uncover their true needs. 

Why Real Consumer Insights Are More Important Than Big Data

Spotify is analyzing your streaming habits and using that data for advertising. This case study takes a look at how big data compares to real consumer insights.