Dive Into The Heart And Mind Of Your Consumer
Our consumer immersion projects are tailored to your needs—especially if you need to bring the consumer experience to life for your company. Designed for both large and small groups, the result is a sense of discovery, lots of ah-ha's and buy-in on your consumer innovation efforts across teams, brands and even entire organizations.
Ideas To Go's President and Innovation Process Facilitator Beth Storz provides 5 tips for running a successful immersion through her experience. #1 Create a wide range of stimulating activities. #2 . . .
Ready for an out-of-this-world metaphor? Ideas To Go Innovation Process Facilitator Greg Cobb pulls you through the explanation of how Need States are like planets and stars, and how Consumers are the comets.
Just because you are a consumer, you are not your own consumer. Data adds a lot of value, but if you want real customer insights, you need to talk to your consumers to uncover their true needs.
Spotify is analyzing your streaming habits and using that data for advertising. This case study takes a look at how big data compares to real consumer insights.
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