Learning Through Interaction.
Ideas To Go Creative Ethnography® services help you uncover deeper, richer consumer insights that go beyond observation to the emotions and motivations behind consumer behavior.
Developed with the help of both academics and traditional ethnographers, our process combines our expertise in expert facilitation and ideation with an interactive, observational study of Creative Consumers® associates in their own environment—whether at work, at home, or in a social setting.
When Should You Use Creative Ethnography® Services?
|When your team has little direct experience with your target consumer.|
|When you need to see how prototypes perform in real life.|
|When you're looking for unarticulated consumer needs.|
|When you need consumer perspective on evolving your brand.|
|When you need to understand the impact of regional, ethnic or age-related behaviors on product usage and needs.|