To be successful, new ideas must fulfill an important, relevant need for consumers in a unique way. Listening to Creative Consumers® associates helps create a deeper understanding of what is really important—and leads to ideas that respond to actual needs and insights.
One of the greatest risks when capitalizing on any opportunity is exploring it from a limited perspective. Including a range of Creative Consumers® associates and stakeholders in the idea generation process pushes all participants to challenge their assumptions, and look at the opportunity from multiple perspectives.
Having Creative Consumers® associates with different perspectives interact during idea production allows for new ideas that no individual could create on their own. When those new ideas are shared, they spark additional ones in a chain reaction—helping to get to opportunities you never thought of before.
Building your ideation team with diverse stakeholders, from different functions, promotes shared ownership of the concepts you create. Plus, the team will come to a shared understanding of the consumer needs and insights that are driving the ideas—creating a common vision.
Our ideation process is like one giant cohesive and perfected brainstorming session. In both cases, you want to generate lots of ideas in a positive environment. Here are the 10 rules to ensure brainstorming success.
Would you believe us if we told you creativity decreases with age? Hear from Dr. Stephanie Carlson, expert in childhood brain development, about the benefits of keeping your childish imagination.
Here are 6 research-backed activities you can do to increase your creativity. Whether you want to employ these methods for idea generation or your next art project is entirely up to you!
We often hear people say that they aren't creative, which is completely false. With the right tools and techniques, everyone can be creative—and the more you use them, the more creative you become. Here's what you need to know.