Our Services

Idea Generation

Get Great Ideas

We start ideation by putting you in touch with highly trained Creative Consumers® associates that fit your target demographic, so you can include your consumers’ perspective, right from the start. 

Our expert Facilitators then take you and your team through ideation, convergence and concept development in a streamlined, yet creatively engaging process. From hundreds of raw ideas, you’ll end up with 8-12+ professionally written concepts that are ready for consumer reaction groups, or further internal testing.

Our idea generation sessions are equal parts assumption busting, insight mining, ethnography, and team building. Ranging from positioning to new product ideation, we have the tools—and the experience—to help with any ideation need.

"When I started managing this brand, current leadership said the strategy was to steal market share. 'Innovation is not possible, the segment is mature and there is no hope for new products.' One week with Ideas To Go and their minds were changed."
- Brand Manager, Digestive Health, Fleet Labs

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Why Co-Creation?

Since Ideas To Go's founding in 1979, a lot has changed—yet the importance of co-creating ideas with Creative Consumers® associates has only increased. Here are 4 key reasons why consumer co-creation matters when successfully generating ideas:

 

Relevance

To be successful, new ideas must fulfill an important, relevant need for consumers in a unique way. Listening to Creative Consumers® associates helps create a deeper understanding of what is really important—and leads to ideas that respond to actual needs and insights.

Perspective

One of the greatest risks when capitalizing on any opportunity is exploring it from a limited perspective. Including a range of Creative Consumers® associates and stakeholders in the idea generation process pushes all participants to challenge their assumptions, and look at the opportunity from multiple perspectives.

Stretch

Having Creative Consumers® associates with different perspectives interact during idea production allows for new ideas that no individual could create on their own. When those new ideas are shared, they spark additional ones in a chain reaction—helping to get to opportunities you never thought of before.

Shared Ownership

Building your ideation team with diverse stakeholders, from different functions, promotes shared ownership of the concepts you create. Plus, the team will come to a shared understanding of the consumer needs and insights that are driving the ideas—creating a common vision.

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Learn More About Idea Generation With These Blog Posts

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10 Brainstorming Rules for Success

Our ideation process is like one giant cohesive and perfected brainstorming session. In both cases, you want to generate lots of ideas in a positive environment. Here are the 10 rules to ensure brainstorming success. 

Why You Should Have a Child-Like Imagination

Would you believe us if we told you creativity decreases with age? Hear from Dr. Stephanie Carlson, expert in childhood brain development, about the benefits of keeping your childish imagination. 

How To Be More Creative: 6 Research-Backed Methods

Here are 6 research-backed activities you can do to increase your creativity. Whether you want to employ these methods for idea generation or your next art project is entirely up to you!

The Elements of Creativity in Idea Generation

We often hear people say that they aren't creative, which is completely false. With the right tools and techniques, everyone can be creative—and the more you use them, the more creative you become. Here's what you need to know.