The Inspire® Consumer Insight Accelerator provides inspiration for Opportunity Exploration, as well as a deeper, more empathetic connection to your consumer. This web application captures insights in the same ways consumers share their stories in real life: through photos, artwork, hashtags and words—adding dimension to standard exploratory survey data. Using our nationwide network of highly-engaged creative panelists—including our Creative Consumers® associates and iCoN® (Innovative Consumer Network) panelists—we provide rich, thought-provoking stimulus that is organized in an intuitive interface to make it easy for you to explore and identify fresh opportunities.
Zoom out for the big picture, or take a closer look at an individual. Every image, theme and data point is linked together—so you can immerse yourself in a story, instead of getting lost in the numbers. Your project's results yield opportunities to explore, build empathy for your target customer, and get you excited to innovate.
Each Inspire® Consumer Insight Accelerator project includes unlimited access for as many team members as you wish—and all your projects are accessible for as long as you need them.
"It's all too easy to fall prey to our knowledge biases when working on a product, and we had several hypotheses going into our ideation session. Through the Inspire® Consumer Insight Accelerator, we were able to both prove and debunk some of these theories prior to ideating on our positioning."
Gretchen Gutierrez, Former Insights Manager, Fortune 500 Beverage Company
The Inspire® Consumer Insight Accelerator links all survey data, imagery and word tags—and presents it in a way that encourages exploration. Humans connect more strongly with visuals than with text or data, so pictures are placed front and center. Themes and opportunities are immediately visible as soon as you open the online portal. Every image, tag and answer is clickable—so you see the connections between your questions and your consumers' lives.
Survey consumers on packaging or ingredients — and have them explain the benefits in their own words. Consumers can also create and photograph their own prototypes.
Track consumers' product usage, shopping habits, or any other behavior with answers and images from the moment of action.
Go beyond words and rating during concept testing to find out how your ideas are really being received by your consumers.
As innovators and marketers, we know the importance of insights. But how can we push to get motivating insights? VP Behavioral Innovation™ Adam Hansen takes you through the common aspects of all compelling insights.
"One of the greatest challenges in building an innovation pipeline is figuring out where a brand can go next. Whether it’s demand spaces, JTBD (Jobs To Be Done), or another framework, you have to map out the opportunity territory well before you can set out on the journey," says Facilitator Greg Cobb.
The power of visual communication is strong. Discover how imagery enhances learning and how we harness the impact of visuals to collect consumer insights.
When your innovation goals include uncovering new opportunities, it's important to include enough creative stimulus to expand thinking beyond the cognitive biases that keep ideas too safe. ITG President Beth Storz explains how the right stimulus can lead to opportunities the competition wouldn't think of.