Every Consumer Tells A Story. Every Story Ignites An Opportunity.
The Inspire® Consumer Insight Accelerator provides inspiration for Opportunity Exploration, as well as a deeper, more empathetic connection to your consumer. This web application captures insights in the same ways consumers share their stories in real life: through photos, artwork, hashtags and words—adding dimension to standard exploratory survey data. Using our nationwide network of highly-engaged creative panelists—including our Creative Consumers® associates and iCoN® (Innovative Consumer Network) panelists—we provide rich, thought-provoking stimulus that is organized in an intuitive interface to make it easy for you to explore and identify fresh opportunities.
Zoom out for the big picture, or take a closer look at an individual. Every image, theme and data point is linked together—so you can immerse yourself in a story, instead of getting lost in the numbers. Your project's results yield opportunities to explore, build empathy for your target customer, and get you excited to innovate.
Each Inspire® Consumer Insight Accelerator project includes unlimited access for as many team members as you wish—and all your projects are accessible for as long as you need them.
It's all too easy to fall prey to our knowledge biases when working on a product, and we had several hypotheses going into our ideation session. Through the Inspire® Consumer Insight Accelerator, we were able to both prove and debunk some of these theories prior to ideating on our positioning.
Gretchen Gutierrez, Former Insights Manager, Fortune 500 Beverage Company