Although promotions might seem like a no-brainer (just make them an offer they can’t refuse), they can fall flat if they’re not grounded in what a consumer wants, thinks or needs. By connecting your marketing promotions to customer insights, you’ll make your efforts—and your investment—go farther than ever before.
"ITG is a passionate group of people who help harness and unleash the ideas within our team. They use Creative Consumers® associates to look at ordinary objects and ideas to get extraordinary ideas—far beyond where we could get without them. They are extremely customer-service oriented and VERY fun to work with."
- Director of Consumer Insights, CPG company
One of the classic marketing promotions we helped Starburst with, Chew the Clue became a major success. Grounded in the insight that consumers want prizes with more winners, even though it meant smaller prizes, this promotion lifted sales by 35%.
We conducted a session with our Millennial Creative Consumers® associates to uncover insights about their lifestyles and mindsets. Here are 6 themes that seemed to rise to the top.
If you want to drive effective innovation and marketing, you are going to need to fully utilize consumer insights. These insights need to resonate with your target consumers. Here are 3 ways to make the most of consumer insights.
Ideas To Go's CEO interviews K.Sudhir, Professor of Marketing, at the Yale School of Marketing about working with big data, store brands, and how he defines an insight.