One of the classic marketing promotions we helped Starburst with, Chew the Clue became a major success. Grounded in the insight that consumers want prizes with more winners, even though it meant smaller prizes, this promotion lifted sales by 35%.
Although promotions might seem like a no-brainer (just make them an offer they can’t refuse), they can fall flat if they’re not grounded in what a consumer wants, thinks or needs. By connecting your marketing promotions to customer insights, you’ll make your efforts—and your investment—go farther than ever before.
ITG is a passionate group of people who help harness and unleash the ideas within our team. They use Creative Consumers® associates to look at ordinary objects and ideas to get extraordinary ideas—far beyond where we could get without them. They are extremely customer-service oriented and VERY fun to work with.
- Director of Consumer Insights, CPG company