One of the classic marketing promotions we helped Starburst with, Chew the Clue became a major success. Grounded in the insight that consumers want prizes with more winners, even though it meant smaller prizes, this promotion lifted sales by 35%.
We conducted a session with our Millennial Creative Consumers® associates to uncover insights about their lifestyles and mindsets. Here are 6 themes that seemed to rise to the top.
If you want to drive effective innovation and marketing, you are going to need to fully utilize consumer insights. These insights need to resonate with your target consumers. Here are 3 ways to make the most of consumer insights.
With an overarching theme about the growing similarities between sales and marketing, here's what we learned from the conference. You can also watch the keynote speakers—which features Ideas To Go's President Beth Storz.