Is it necessary to be creative when trying to identify new opportunities? Of course. If you want the best possibilities, you need to work that creative muscle to find—especially during the front end of innovation.
Real breakthroughs happen when you creatively explore your marketing opportunities before you create a single idea. Uncovering all the divergent paths around an opportunity allows you to capitalize on new ground, and see possibilities you wouldn’t have considered before.
To successfully introduce a revolutionary idea, the market must first be fully understood. Our opportunity exploration and identification techniques will help you discover these areas of opportunity, allowing you to focus more on the idea itself.
“What distinguishes companies and brands as true innovators and leaders? One key factor: companies and brands that lead take the time, and invest the resources, to proactively search for emerging opportunities. They give their teams the permission, resources and skills needed to explore and hunt for opportunity. It is a key part of their product development process.”
- ITG Facilitator Emeritus John Pfeil