Our Services

Opportunity Exploration & Identification

Find Your Next Big Market Opportunity

Real breakthroughs happen when you creatively explore your marketing opportunities before you create a single idea. Uncovering all the divergent paths around an opportunity allows you to capitalize on new ground, and see possibilities you wouldn’t have considered before.

To successfully introduce a revolutionary idea, the market must first be fully understood. Our opportunity exploration and identification techniques will help you discover these areas of opportunity, allowing you to focus more on the idea itself. 

“What distinguishes companies and brands as true innovators and leaders? One key factor: companies and brands that lead take the time, and invest the resources, to proactively search for emerging opportunities. They give their teams the permission, resources and skills needed to explore and hunt for opportunity. It is a key part of their product development process.”
- ITG Facilitator Emeritus John Pfeil

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The Opportunity Discovery Needs Assessment uses a series of questions to understand your current state of innovation, and the gaps within it. Based on your answers, our Facilitators build the best process to get results.
Watch-out #1: Don't look for quick answers and jump right to solutions before you thoroughly identify all your opportunities. Opportunity Discovery is for the earliest stages of innovation—the pre-development white space.

Explore More Opportunities With These Blog Posts

Creativity in Opportunity Discovery

Is it necessary to be creative when trying to identify new opportunities? Of course. If you want the best possibilities, you need to work that creative muscle to find—especially during the front end of innovation. 

Opportunity Discovery: Distinguishing Leaders From Followers

Industry leaders take their time and invest resources into identifying areas of emerging opportunity. To stay on top, you must be proactive, not reactive, and there are many ways to go about the process. 

Win/Win or Win/Lose? Opportunity Discovery and Jumping to Solutions

Real life time pressures and a lack of creative problem-solving skills often lead people to jump to solutions. But there are clear benefits of taking your time to identify the right opportunities in the right markets. 

What I Wish For: Musings About Innovation from the Innovation Trenches

Opportunity Discovery is one of the most important aspects of the fuzzy front end of innovation, so why do so many companies fail to take the time to explore?

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