To successfully introduce a revolutionary idea, the market must first be fully understood. Our opportunity exploration and identification techniques will help you discover these areas of opportunity, allowing you to focus more on the idea itself.
What distinguishes companies and brands as true innovators and leaders? One key factor: companies and brands that lead take the time, and invest the resources, to proactively search for emerging opportunities. They give their teams the permission, resources and skills needed to explore and hunt for opportunity. It is a key part of their product development process.
- ITG Facilitator Emeritus John Pfeil