Real breakthroughs happen when you creatively explore your opportunities before you create a single idea. Uncovering all the divergent paths around an opportunity allows you to capitalize on new ground, and see possibilities you wouldn’t have considered before.
“What distinguishes companies and brands as true innovators and leaders? One key factor: companies and brands that lead take the time, and invest the resources, to proactively search for emerging opportunities. They give their teams the permission, resources and skills needed to explore and hunt for opportunity. It is a key part of their product development process.”
- ITG Facilitator Emeritus John Pfeil