Our Services

Opportunity Exploration + Identification

Find Your Next Big Market Opportunity

Real breakthroughs happen when you creatively explore your marketing opportunities before you create a single idea. Uncovering all the divergent paths around an opportunity allows you to capitalize on new ground, and see possibilities you wouldn’t have considered before.

To successfully introduce a revolutionary idea, the market must first be fully understood. Our opportunity exploration and identification techniques will help you discover these areas of opportunity and unlock their creative potential, allowing you to focus more on the idea itself. 

What distinguishes companies and brands as true innovators and leaders? One key factor: companies and brands that lead take the time, and invest the resources, to proactively search for emerging opportunities. They give their teams the permission, resources and skills needed to explore and hunt for opportunity. It is a key part of their product development process.
- ITG Facilitator Emeritus John Pfeil

The Opportunity Discovery Needs Assessment uses a series of questions to understand your current state of innovation, and the gaps within it. Based on your answers, our Facilitators build the best process to get results.

Watch-out: Don't look for quick answers or jump right to solutions before you thoroughly identify all your opportunities. Opportunity Discovery is for the earliest stages of innovation—the pre-development white space.

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Creativity in Opportunity Discovery

Is it necessary to be creative when trying to identify new opportunities? Of course. If you want the best possibilities, you need to work that creative muscle to find—especially during the front end of innovation. 

Opportunity Discovery: Distinguishing Leaders From Followers

Industry leaders take their time and invest resources into identifying areas of emerging opportunity. To stay on top, you must be proactive, not reactive, and there are many ways to go about the process. 

Why Jumping to Solutions Hurts Opportunity Exploration

Real life time pressures and a lack of creative problem-solving skills often lead people to jump to solutions. But there are clear benefits of taking your time to identify the right opportunities in the right markets. 

Embracing the Mystery of Opportunity Exploration

When it comes to innovation, the Opportunity Exploration phase is all about mystery and the art of speculation. Instead of rushing to solutions, VP of Behavioral Innovation Adam Hansen encourages asking questions, making hypotheses that aren't fully formed, and exploring 'What all could that mean?'