Reasons to Believe

The Proof is in Our Principles

The core of what we do for you is grounded in our belief that innovation has structure and purpose, as well as chaos and creativity.

We Believe:

  • Training matters. Just like you get a more solid house from a team of skilled carpenters than from amateurs, you get more solid concepts from a skilled team. That's why we train our consumers, your team, and constantly retrain ourselves.

  • Mindset matters. Changing your mindset changes your thinking. Breaking your patterns of thinking leads to innovative ideas. The Behavioral Innovation™ approach is the key to unlocking that next level of innovation.

  • Customers matter. We know the best ideas are grounded in—and sparked by—consumer insights. The magic is in the melding of your business knowledge and the consumer's behaviors, experiences and ideas.

  • Process matters. Generating ideas is only half of what you need. Selecting, refining and focusing on the best-of-the-best is equally important. That's why we spend the time it takes and utilize expert resources to ensure high quality final output.

  • Environment matters. Setting the scene is both physical and mental—whether that's in person or online. We design creative excursions and set the environment to push you outside your day-to-day thinking, priming the mind to generate the right blend of unique and relevant ideas. 

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Case Studies

While much of what we do is conducted in the fuzzy front end of innovation, our work—from consumer insights to concept development—has real marketplace impact. Check out a few of our past projects to see how we've helped other businesses.


We love helping companies solve their toughest problems and embrace new ideas and concepts. Over the last 10 years, we've had the privilege of working with over 250 different companies—and most of the brands within them. Check out a sampling of some of the fantastic companies we've had the pleasure of partnering with.


We can't say enough great things about our clients, their openness to new processes and new ways of thinking, and their commitment to innovation. Here are just a few of the nice things we've heard in return.


Ready to see our principles in action?

Contact us and let's get started.

Talk to a Facilitator ASAP