Consumer Packaged Goods
With Ideas To Go, You Get...More
"Our positioning concept developed with the ITG process and Creative Consumers® associates not only scored the highest in the history of the company, but also in the history of the testing company."
— Marketing Manager, Leading Food Company
To aid their efforts to bring fresh, new ideas to the category, Ideas To Go organized a round of ideation and qualitative evaluation for pizza ideas that would be desirable to kids, and approved by moms.