Reasons to Believe

Innovation Case Studies

Ideas To Go has been partnering with innovative companies to make opportunities a reality for over 30 years. Read more about our case studies that brought innovation to the table and success to the products.

Quaker Sweet & Salty Chewy Bars
Recapture innovation mojo by focusing on what really matters.

Objective: Optimize Chewy granola bar concepts and get the brand’s innovation plan back on track.

Result: A consumer-benefit driven concept that led to a new positioning that created in-market performance that exceeded the target.

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Mead Johnson Infant Formula 
Leveraging facts to generate new opportunities for infant formula.

Objective: Develop ideas for infant formula that better supports growth and brain dvelopment.

Result: Thousands of ideas to fill the pipeline for 5+ years, plus 4 business-building pathways.

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Pizza Hut Cheesy Bites Pizza
A best-selling pizza that pleases the whole family.

Objective: Help develop family pizza ideas that kids would request and parents would approve.

Result: One of the best-selling pizzas in Pizza Hut history.

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McNeil Consumer Healthcare
Treating common ailments can feel like adding insult to injury.

Objective: Enhance the treatment experience for consumers who suffer from a common ailment.

Result: Key Learning about experiencing and treating ailments, and 9 new delivery and usage solutions that make treatment more pleasant.

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Starburst Chew The Clue
Everyone’s a winner with this flavorful brand promotion.

Objective: Create excitement around the Starburst brand.

Result: a concept that led to the 2nd strongest promotion ever at M&M Mars, resulting in a 35% sales increase.

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Hasbro Tonka Junior
Fast-tracking a positioning for a new toddler toy brand.

Objective: Create unique messaging for a new line of toys.

Result: A strong brand story that led to a successful launch and acclaimed TV spot celebrating boys’ unique development.

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Quaker Dinosaur Egg Oatmeal
A great idea that led to two line extensions.

Objective: Expand Quaker's offerings in the hot cereal category, especially for kids ages 6-9 years old.

Result: A new oatmeal that doubled first year sales projections, and spawned additional line extensions.

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Global Case Studies
We facilitate projects for clients all over the world. Here are a few examples.

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UnitedHealth Group Training
Disrupting innovation to reimagine healthcare.

Objective: Provide innovation leadership throughout the year.

Result: The Guide to Thinking Innovatively training program that armed cross-functional team members with creative problem-solving tools to move the healthcare industry forward.

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Bissell Symphony
Getting a new floor cleaner the attention it deserves.

Objective: Develop a creative and compelling name for a new cleaning product as well as names for several key features.

Result: A name that perfectly captures working in harmony.

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Naming and Positioning CECP
Transform CECP from "Committee Encouraging Corporate Philanthropy" to "Chief Executives for Corporate Purpose." 

 Re-align the organization’s name and messaging with its mission.

Result: A refreshed name, tagline and messaging, capturing all that CECP stands for.

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How Can We Help?
Ready to find out how Ideas To Go can drive your business forward? Get started by clicking the button below:Start Innovating Today

Idea Generation + Concept Development
ITG Express Services - Fast Track Innovation
Communications + Claims Development
Opportunity Exploration + Identification
Global Innovation
Marketing Promotions
Innovation + Concept Writing Training
Consumer Immersions + Ethnography
Inspire® Consumer Insight Accelerator
Naming + Prototype Optimization

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