Objective: Optimize Chewy granola bar concepts and get the brand’s innovation plan back on track.
Result: A consumer-benefit driven concept that led to a new positioning that created in-market performance that exceeded the target.
Objective: Develop ideas for infant formula that better supports growth and brain dvelopment.
Result: Thousands of ideas to fill the pipeline for 5+ years, plus 4 business-building pathways.
Objective: Help develop family pizza ideas that kids would request and parents would approve.
Result: One of the best-selling pizzas in Pizza Hut history.
Objective: Enhance the treatment experience for consumers who suffer from a common ailment.
Result: Key Learning about experiencing and treating ailments, and 9 new delivery and usage solutions that make treatment more pleasant.
Objective: Create excitement around the Starburst brand.
Result: a concept that led to the 2nd strongest promotion ever at M&M Mars, resulting in a 35% sales increase.
Objective: Create unique messaging for a new line of toys.
Result: A strong brand story that led to a successful launch and acclaimed TV spot celebrating boys’ unique development.
Objective: Expand Quaker's offerings in the hot cereal category, especially for kids ages 6-9 years old.
Result: A new oatmeal that doubled first year sales projections, and spawned additional line extensions.
Objective: Provide innovation leadership throughout the year.
Result: The Guide to Thinking Innovatively training program that armed cross-functional team members with creative problem-solving tools to move the healthcare industry forward.
Objective: Develop a creative and compelling name for a new cleaning product as well as names for several key features.
Result: A name that perfectly captures working in harmony.
Objective: Re-align the organization’s name and messaging with its mission.
Result: A refreshed name, tagline and messaging, capturing all that CECP stands for.
| Idea Generation + Concept Development |
| ITG Express™ Services - Fast Track Innovation |
| Communications + Claims Development |
| Opportunity Exploration + Identification |
| Global Innovation |
| Marketing Promotions |
| Innovation + Concept Writing Training |
| Consumer Immersions + Ethnography |
| Inspire® Consumer Insight Accelerator |
| Naming + Prototype Optimization |