Objective: Optimize Chewy granola bar concepts and get the brand’s innovation plan back on track.
Result: A consumer-benefit driven concept that led to a new positioning that created in-market performance that exceeded the target.
Objective: Develop a creative and compelling name for a new cleaning product as well as names for several key features.
Result: A name that perfectly captures working in harmony.
Objective: Help develop family pizza ideas that kids would request and parents would approve.
Result: One of the best-selling pizzas in Pizza Hut history.
Objective: Enhance the treatment experience for consumers who suffer from a common ailment.
Result: Key Learning about experiencing and treating ailments, and 9 new delivery and usage solutions that make treatment more pleasant.
Objective: Create excitement around the Starburst brand.
Result: a concept that led to the 2nd strongest promotion ever at M&M Mars, resulting in a 35% sales increase.
Objective: Create unique messaging for a new line of toys.
Result: A strong brand story that led to a successful launch and acclaimed TV spot celebrating boys’ unique development.
Objective: Expand Quaker's offerings in the hot cereal category, especially for kids ages 6-9 years old.
Result: A new oatmeal that doubled first year sales projections, and spawned additional line extensions.
