Reasons to Believe

Innovation Case Studies

Ideas To Go has been partnering with innovative companies to make opportunities a reality for over 30 years. Read more about our case studies that brought innovation to the table and success to the products.

Quaker Sweet & Salty Chewy Bars

Recapture innovation mojo by focusing on what really matters.

Objective: Optimize Chewy granola bar concepts and get the brand’s innovation plan back on track.

Result: A consumer-benefit driven concept that led to a new positioning that created in-market performance that exceeded the target.

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Bissell Symphony

Getting a new floor cleaner the attention it deserves.

Objective: Develop a creative and compelling name for a new cleaning product as well as names for several key features.

Result: A name that perfectly captures working in harmony.

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Pizza Hut Cheesy Bites Pizza

A best-selling pizza that pleases the whole family.

Objective: Help develop family pizza ideas that kids would request and parents would approve.

Result: One of the best-selling pizzas in Pizza Hut history.

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McNeil Consumer Healthcare

Treating common ailments can feel like adding insult to injury.

Objective: Enhance the treatment experience for consumers who suffer from a common ailment.

Result: Key Learning about experiencing and treating ailments, and 9 new delivery and usage solutions that make treatment more pleasant.

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Starburst Chew The Clue

Everyone’s a winner with this flavorful brand promotion.

Objective: Create excitement around the Starburst brand.

Result: a concept that led to the 2nd strongest promotion ever at M&M Mars, resulting in a 35% sales increase.

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Hasbro Tonka Junior

Fast-tracking a positioning for a new toddler toy brand.

Objective: Create unique messaging for a new line of toys.

Result: A strong brand story that led to a successful launch and acclaimed TV spot celebrating boys’ unique development.

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Quaker Dinosaur Egg Oatmeal

A great idea that led to two line extensions.

Objective: Expand Quaker's offerings in the hot cereal category, especially for kids ages 6-9 years old.

Result: A new oatmeal that doubled first year sales projections, and spawned additional line extensions.

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Global Case Studies

We facilitate projects for clients all over the world.

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