Reasons to Believe


To sum it up, we are the best in the industry at facilitating consumer-centered, strategic projects that meet your innovation needs. We have serious experience, a commitment to client success, and a passion for creativity. This is why Fortune 500 companies—including 1/3 of the Fortune 100—come to us again and again. But don't just take our word for it.

“We partnered with Ideas To Go and their Creative Consumers® associates to help us identify motivating needs and desires…our concept testing success rate (for Quaker Big Chewy Sweet & Salty Granola Bars) went from zero to 38%. One thing I like to tell my team is Ideas To Go, and I truly believe this, will make a concept as good as it can be.”

Doug Healy—Director, Consumer Insights and Strategy
PepsiCo – Quaker Foods

“I think the biggest thing to me—being new to this—is the positivity and optimism that it brought. In typical research groups you don’t get the level of actionable results, and the recommendations that we landed on are things that we wouldn’t have necessarily landed on in a regular format. The process took our spots and elevated the executions—and improved our overall articulation of the platforms. By taking a look at it through a “what if” vs. “yes but,” it really helped us gain a better understanding of how we do things in the future. Plus, the positivity can’t be overlooked!! Great experience and hope we get to do it again.

Matt Doscher—Account Supervisor
Energy BBDO

“Both the process and the results of the ITG ideation and testing was extremely helpful, insightful and productive. We started from a bare bones concept and developed literally hundreds of insightful statements, beliefs, and supporting ideas to develop distinctive, richly realized concepts. Our facilitators gave us enough process and structure to build the ideas together, but their experience clearly shone through as they were able to be flexible and shift based on how the process played out. Their continued involvement as we took these concepts into qualitative target customer research helped build stronger and more fully fleshed out ideas. They were a team of pros that covered all the bases, from the technology, to the notes and data capture, to the moderation and creative ideation."

Fran Diamond—VP Strategy
The Leo Burnett Company

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Case Study

Pizza Hut Cheesy Bites Pizza

To aid their efforts to bring fresh, new ideas to the category, Ideas To Go organized a round of ideation and qualitative evaluation for pizza ideas that would be desirable to kids, and approved by moms. 

Read the Study

Pizza Hut Cheesy Bites
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