“Both the process and the results of the ITG ideation and testing was extremely helpful, insightful and productive. We started from a bare bones concept and developed literally hundreds of insightful statements, beliefs, and supporting ideas to develop distinctive, richly realized concepts. Our facilitators gave us enough process and structure to build the ideas together, but their experience clearly shone through as they were able to be flexible and shift based on how the process played out. Their continued involvement as we took these concepts into qualitative target customer research helped build stronger and more fully fleshed out ideas. They were a team of pros that covered all the bases, from the technology, to the notes and data capture, to the moderation and creative ideation."
Fran Diamond—VP Strategy
The Leo Burnett Company
