How to Train (and Untrain) Your Brain for Innovation.
Recorded on January 16, 2013
Early on, the Fuzzy Front End of Innovation can look (and feel) chaotic. But there's some power in that chaos if it's harnessed right.
It is more than just gratifying to move brilliant innovation forward. It's satisfying and occasionally inspiring. Let's take a peek at it.
Working together, we create breakthroughs that resonate with–and matter to–your target audience. While also rallying your internal teams to stretch themselves more.
Ideas To Go
Ideas To Go partners with innovative companies to create concepts, solutions and opportunities with the creative voice of their customers.
We are powered by possibilities. And when it comes to working with us, the possibilities are endless.
Does your creativity need reigniting? Susan Robertson reminds us that the creative problem solving mindset thrives when we expose ourselves to new and different experiences.
Ideas To Go Chairman Ed Harrington shares an article about an ideation session he led for the Yale School of Management, as well as a video interview on his work helping companies innovate. MORE »
Marketers spend lots of time (and money) on understanding the art and science of consumer insights. But how do you connect the dots between consumer behavior, motivations and the resulting insights? Ideas To Go Chairman Ed Harrington recently interviewed Ravi Dhar—the George Rogers Clark Professor of Management and Marketing, and Director of the Yale Center for Customer Insights—to get the academic perspective. With the help of Ravi’s multi-discipline expertise in engineering, business, psychology and economics, the two innovation practitioners not only take a closer look at insights, but also at the changing landscape for insight professionals—and the effects it has for business success in the future. MORE »