ITG’S CONCEPT POLISHER

Sharpen Your Concepts.

Turn your concept drafts and idea statements into test-ready formats that are polished and prepped for your next steps. Bringing an outside perspective, ITG’s expert concept writers push past the Curse of Knowledge that often locks teams into their day-to-day thinking to stretch your ideas into the most they can be.

Make your concepts:

CLEAR

CONSISTENT

CONCISE

COMPELLING

How it works:

From connecting with consumers at the emotional level to pinpointing the Reasons To Believe that matter, ITG’s Concept Polisher brings the unmatched craft and personal attention of our Facilitators to your ideas.

The process is simple:

  1. Send us your ideas.

  2. We write them into consumer-friendly concepts and return them for review. 

  3. You keep the forward momentum.  

Whether you’ve worked with ITG or ideated internally, we will transform your ideas and bring the core benefit into focus. Our two most common idea formats are Concepts and Idea Statements, but we will work with you to pinpoint what format works best for you.

Example Formats & Output

The Concept Format

Travel Rewards Card

Enjoy smooth sailing, wherever your travels take you.

Traveling can sometimes be overwhelming and take away from the fun of the adventure.

Now with the Travel Rewards Card, you get a credit card that ensures all your travel needs are taken care of.

This travel rewards credit card program lets you earn points for every dollar you spend. Plus, anytime you book your travel using the Travel Rewards Card, you will receive access to a wide variety of services, including:

•24/7 travel concierge service.

•Reimbursement of travel-related fees.

•Trip and luggage insurance. 

•App that offers recommendations at your destination.

The Travel Rewards Card — For peace of mind on every adventure.

The Idea Statement Format

Travel Rewards Card - This is a new travel rewards credit card program that gives you a stress-free travel experience so you can focus on enjoying your time away from home. With every swipe, you earn travel rewards that go beyond just traditional points, with real-time services like 24/7 travel concierge access, trip and luggage insurance, destination-based itinerary ideas and more. Just spend, earn and enjoy peace of mind wherever your life takes you.