FORNESS® THINKING TRANSFORMS A PROBLEM-FOCUSED MINDSET INTO A SOLUTION-SEEKING MINDSET

The Problem Mindset

Every innovative endeavor poses challenges. When it comes to sharing ideas, the challenge is often in creating a context in which ideas are valued. Unfortunately, the dreaded “yes, but” is a common negative response heard in brainstorming sessions across the globe. Chances are you’ve heard a few before.

• “Yes, but we’ve already tried that.” 

• “Yes, but it costs too much.”

• “Yes, but we would never do that.”

The result? People stop contributing, ideas get safer and the end product feels a lot less “new.”

Human nature being what it is, it’s easy to be swept up in negative thinking—and train ourselves to see only resistance, barriers and even failure when approaching challenges. But it doesn’t have to be this way.

“I have learned in life that if I am against things—at best, I can block them from happening,” commented South African teacher, Oz Swallow in a talk at the Creative Problem Solving Institute years ago. “Instead, if I focus on creating what I am for, I can truly make a difference in this world.”

Solution Mindset: Forness® Thinking

In innovation, as in life, negative responses only lead to dead ends. In addition to new ideas dying out, progress stalls, ideas get safer instead of more innovative, and team members quit participating altogether.

At Ideas To Go, we employ a method called the Forness® response to counteract the "Yes, But...", unlock your creative potential and create a world of YES.

When applied to ideas, Forness® thinking allows you to first focus on the qualities of an idea that drive toward achieving the greater goal, instead of wasting time talking about the elements you’re against. So rather than tossing out an entire idea because certain parts “won’t work,” Forness® thinking helps identify all the valuable elements in each idea and then apply them towards achieving your goals—thus unlocking the creative potential in every idea.

Once you've identified what you're "for," the method goes a step further by encouraging you to think about what you "wish for." In this way, problems become opportunity areas for ideation instead of roadblocks.

When you eliminate negative thinking and look at the good in every idea, projects move forward faster, participants are encouraged and engaged, and ideas stretch further. So ideas not only survive, they have a chance to grow—and truly transformative change can make even the impossible possible.