IDEAS TO GO

Turn Innovation Challenges into Opportunities with Consumer Co-Creation

Design Your Next Innovation Workshop

INNOVATION THAT INSPIRES NEW THINKING

Your team has the expertise. We bring the process and your consumers. ITG connects your team directly with Creative Consumers® associates to generate new ideas grounded in real human needs and desires. Our expert Facilitators guide you from initial opportunity to actionable concepts in days, not months.

OUR APPROACH

Human-Centered Innovation

Real consumers become creative partners, not just research subjects you observe.

Speed with Substance

Comprehensive results in days without sacrificing quality. We craft output that fits your next steps.

Creative Rigor

Strategic thinking meets creative exploration for reliable, innovative outcomes. Since 1979, ITG has refined this approach across thousands of projects.

WHAT WE DO

New Product & Service Idea Generation

ITG ACCELERATE®

Co-create ideas with consumers in immersive and inspiring workshops. Walk away with 10-12 test-ready concepts in days.

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Consumer Research with a Creative Twist

ITG IGNITE®

Go beyond surface-level research to discover consumer truths, emotional drivers, and hidden opportunities.

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Communications & Messaging Development

ITG EXCITE®

Build messaging with your audience. They help shape every word, creating a direct line from your positioning to your audience.

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Innovation Skill-Building

ITG UNLEASH®

Train your team with the same innovation techniques ITG uses, creating confident innovators who can lead their own teams and processes.

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AND MORE…

Explore All ITG Innovation Services

CREATIVE CONSUMERS® ASSOCIATES

CLEVER, CREATIVE THINKERS.

ITG’s Creative Consumers® associates aren’t typical research participants. They’re trained in creative thinking and actively generate ideas while revealing the insights behind their preferences.

What makes them different:

  • Selected for natural creativity and articulateness.

  • Trained in ITG’s innovation processes.

  • Co-create ideas directly with your team instead of reacting to concepts.

MEET THE CCs

ITG Testimonials

  • “ITG Facilitators are masters of creativity-- wielding their expertise to purposefully infuse new thinking into almost any marketing challenge, build any team's creative capacities, and somehow disguise impact and hard work as just simply having fun.”

    CPG Insights Team

  • “I have always appreciated ITG’s ability to tailor the approach to the need. When I moved from CPG to Pharma, I was thrilled to know I could rely on ITG in the Pharmaceutical Healthcare space, too. The ITG team was able to bring a difficult recruit together to uncover insights the Marketing team had not heard. These insights led us to the Marketing campaign that will be in market later this year.”

    Jessica Lienert, Johnson & Johnson

  • “I was impressed with ITG's process, which quickly generates ideas by involving seasoned consumers. It's innovative and efficient, perfect for rapidly developing creative concepts.”

    Product Manager, Telecommunications Company

  • “Working with Ideas To Go is just as fun as it is productive. Their team brings an infectious creative energy to every session, making even the most technical or complex challenges feel exciting and full of possibility. They’ve consistently pushed our R&D and cross-functional teams—especially those with backgrounds in science and engineering—to think bigger, bolder, and more human. The ITG facilitators are true pros at designing engaging exercises that spark new thinking and stretch our perspective. They’ve turned some of our driest, most technical briefs into inspiring opportunities. And once you’ve experienced the energy and insights from their creative consumers, it’s hard to imagine going back to standard market research methods. ITG has become an invaluable partner in helping us unlock new ideas and think differently about innovation.”

    PepsiCO, R&D Associate

  • “ITG's expertise in the innovation process streamlines complex issues into clear, actionable ideas.”

    Managing Director, Venture Capital

  • “ITG's in-person co-creation workshop energized our already passionate team. We produced consumer-friendly concepts ready for testing. Collaborating with the Creative Consumers® associates provided invaluable insights into consumer thinking and behaviors within our category. The rapid turnaround from initial ideas to fully formed concepts was remarkable, as was ITG's e-deation® platform that we used to collect and organize our ideas. We left the engagement with significant momentum and smart direction to guide our work.”

    Becca May, SVP Marketing, Nature Nate’s Honey Co.

  • “Working with Ideas To Go was a game-changer for our team. They created an open, energized space where ideas flowed naturally—and the results exceeded our expectations.”

    Clint Mickel, Vice President of Marketing, Wild Planet Foods

ITG is a WBENC-Certified WBE

ITG is proud to be a WBENC-Certified Women’s Business Enterprise. This certification recognizes our commitment to empowering women in business, a catalyst for driving meaningful innovation.

Startup Innovation Program

Access Fortune 500-level innovation resources at no cost. We provide free workshops for qualifying startups ready to co-create with consumers.

You qualify if you:

  • Were founded within the last 5 years

  • Have a live product with digital presence

  • Are ready to make bold moves

Learn More About ITG's Startup Innovation Service