Long ideation days can drain energy, but ITG keeps teams fired up for a full 8 hours. We mix working groups, incorporate various activities, and get bodies moving to maintain high creative energy.

Most innovation efforts don't explode—they just quietly stall when smart teams hit uncertainty and reflexively tap the brakes. The Behavioral Innovation™ Approach helps you outsmart the biases that fuel paralysis, turning hesitation into smart momentum through clarity, curiosity, and courage.

AI enhances the innovation process by assisting with concept drafting, organizing qualitative data, and generating creative stimuli, but it is most effective when used to support, rather than replace, human collaboration and ideation.

Innovation isn't just about technology—it's a human practice of collaboration, problem-solving, and creating meaningful ideas that anyone can master with the right mindset.

See how ITG prepares co-creation participants for ideation sessions by testing and training their creative skills, providing clear instructions, and adapting techniques based on specific needs.

While ideation is often celebrated as the most exciting part of innovation, there are two equally crucial but often overlooked phases: Opportunity Exploration and Idea Prioritization. These less glamorous stages are where true differentiation happens—by generating specific, diverse opportunity spaces and boldly prioritizing ideas that push boundaries rather than settling for comfortable, conservative options.

Innovation is a widely discussed topic, but its meaning can vary greatly from one person to another. At ITG, innovation is guided by the principles of being tactical, flexible, inspiring, organized, and pushers of new ideas. The company's approach to innovation involves designing workshops that allow clients to focus on content while ITG handles the planning and process, ensuring that the outputs of each section move towards the final strategic objective. By following these principles, teams can effectively explore new ideas, cultivate creativity, and ultimately drive innovation forward. The key to successful innovation lies in striking a balance between focus, exploration, inspiration, and organization, allowing teams to think differently and generate new ideas.

Finding the right innovation partner can transform your creative process. The best agencies don't just say yes—they challenge your thinking, teach you valuable skills, adapt to changing needs, create space for deep thinking, push you beyond your comfort zone, and keep the energy high throughout. Choose a partner who will help you see your blind spots and reach truly innovative solutions that you couldn't discover alone.