ITG QUALITATIVE
Traditional research methods, non-traditional insights.
Professional qualitative research with the depth and actionability you need. RIVA-trained moderators with 81+ years of combined experience deliver insights that drive informed business decisions across any category or demographic.
Uncover Opportunities Others Miss
Professional research requires professional expertise. ITG's seasoned moderators dig past surface responses to find the emotional drivers behind consumer behavior. Through proven methodologies and strategic discussion design, we organize conversations that mitigate biases and elicit feedback others miss. You get actionable insights, not just data—turning consumer feedback into sharp strategic direction ready to move forward the moment your project wraps.
What To Expect
Moderation Excellence
RIVA-trained moderators with deep category agility create comfortable environments where consumers share authentic thoughts, revealing real drivers behind attitudes and behaviors.
Flexible Research Solutions
Any format, anywhere—from traditional in-facility focus groups to online sessions, IDIs, shop-alongs, and in-home immersions. We design the right conversation for your objectives.
Strategic Insights, By Design
From discussion guide development through insightful analysis, we deliver clear findings that connect directly to your business challenges and inform strategic decisions.
Focus Groups
Traditional and online focus groups with expert moderation, targeting real drivers of consumer behavior, unmet needs, and concept testing with actionable business insights.
ITG Qualitative Research Options
In-Depth Interviews
One-on-one conversations exploring individual perspectives, sensitive topics, and complex decision journeys without group influence. Perfect for detailed personal experiences and B2B audiences.
Consumer Immersions
In-home visits revealing authentic product usage, category dynamics, and emotional contexts that traditional research settings can't capture. Structured debriefs convert observations into action.
Shop-Alongs
Immersive retail experiences capturing real-time purchase decisions, competitive comparisons, and authentic shopping behaviors in natural store environments.