BREAK THROUGH
THE BUZZ.
Break through the noise of the consumer marketplace by translating truths, intuiting differences, and motivating your customers with ITG EXCITE®.
Side by side with our Creative Consumers® associates and teams of expert Facilitators, you will create compelling narratives for branding, advertising, and activations that speak directly to your consumers’ wants and needs.
Light up your communications and boost the signal with ITG EXCITE®.
EXCITEMENT STORIES
Facilitators discuss favorite recent ITG EXCITE project designs.
Working to reimagine the shopping experience in-store and online, this ITG Excite story expanded on current consumer behaviors to develop new and differentiated concepts. Those concepts were then shown to a series of focus groups for additional refinement.
Working with an existing technology, ITG sent working prototypes to a group of Creative Consumers® associates. They tested the product, then worked with the client team to generate unique ways of communicating that technology in consumer-friendly ways.
This ITG Excite story from Beth Storz involved Creative Consumers® associates going to their local stores to experience the product and create initial reaction videos. From there, the clients and consumers worked to develop various Insights, Benefits, and Reasons To Believe for the product.
In this Excite story, ITG worked with Creative Consumers® associates to develop consumer-friendly language for a new technology in OTC medication. Through an in-depth product-briefing, collaborative prep-assignment sharing, and ideation sessions; themes emerged and narrowed into several test-ready concepts.