INNOVATION SERVICES THAT IGNITE YOUR TEAM’S INNOVATION ENGINE
Active Approach. Articulate Consumers. Actionable Output.
Your team has the talent. ITG brings the spark. By weaving consumer insights and behavioral frameworks into your team's existing strengths, we create the conditions for innovative thinking to happen naturally. We don't replace you in the process, we amplify you in the process.
ITG’s Core Innovation Services
Consumer-driven approaches for every innovation challenge.
ITG ACCELERATE®
New Product & Service Development
Turn competitive pressure into innovation advantage. When speed matters, Creative Consumers® associates co-create directly with your team to generate test-ready concepts in days, not months.
ITG IGNITE®
Consumer Research with a Creative Twist
Discover opportunities competitors miss with creative research that goes beyond surface insights. Your team works directly with Creative Consumers® associates to uncover emotional drivers and hidden tensions, ending with clear strategic direction—not reports to interpret.
ITG UNLEASH®
Innovation Skill-Building
Build permanent innovation capabilities across your team. Expert-led workshops equip your stakeholders with the same proven techniques ITG uses—from creative thinking frameworks to facilitation fundamentals—creating confident innovators who can lead processes long after training ends.
ITG SPARK™
Rapid Consumer Access
When you need consumer inspiration fast, connect directly to articulate Creative Consumers® associates in a turnkey online format. Perfect for rapid feedback, quick concept reactions, or bringing authentic consumer voices into team meetings without complex logistics.
ITG INNOVATION CHALLENGE
Internal Innovation Competitions
Transform creative potential into actionable innovation in one high-energy day. This structured internal competition harnesses creativity and entrepreneurial spirit through focused ideation techniques, ending with fully-developed concepts ready for implementation. Expert facilitators handle the process while your team focuses on breakthrough thinking.
ITG EXCITE®
Communications & Messaging
Skip the guesswork in messaging development. Creative Consumers® associates become your creative partners, co-creating positioning, claims, and campaign language that resonates naturally because your audience helped shape every word, from the beginning.
ITG EVOLVE®
Strategic Meeting Facilitation
Break through strategic roadblocks and repetitive thinking patterns. ITG’s Expert Facilitators inject fresh energy into your strategy sessions using Behavioral Innovation™ techniques, transforming annual planning obligations into collaborative advantages that strengthen team alignment.
ITG QUALITATIVE
Traditional Research Methods with Non-Traditional Depth
Moderators with 81+ years of combined experience dig past surface responses to uncover emotional drivers, delivering actionable insights that turn consumer feedback into sharp strategic direction. From Focus Groups to Consumer Immersion, add context to consumer behavior.
CONCEPT POLISHER
Sharpen Your Concepts
Turn concept drafts into test-ready formats that are clear, consistent, compelling, and concise. ITG's expert concept writers bring an outside perspective to push past the Curse of Knowledge, transforming your ideas into their most compelling form while you keep forward momentum.
INNOVATION PACKAGES
Bundled Innovation Solutions
Maximize your innovation budget by scheduling multiple projects at once. Choose from Innovation Day 4-Packs (one-day sprints), Accelerate/Excite 3-Packs (full co-creation workshops), or All You Can Eat Concept Polisher (ongoing concept development). Expert facilitation, significant savings, and flexible scheduling, all designed for smooth and efficient processes with actionable output.
Innovation Tools & Approaches
The frameworks and technology that power ITG’s process.
Behavioral Innovation™ Approach
Behavioral Psychology Meets Innovation
Our foundational approach that identifies and overcomes the top 8 cognitive biases that cause innovation mayhem. From Negativity Bias to the Curse of Knowledge, we show teams how to recognize these mental traps and combat them throughout the entire innovation process.
e-deation® Platform
Custom Ideation Collaboration Platform
ITG’s proprietary and purpose-built idea capture platform that works like a chronological social media feed. Anonymous idea entry, organized by opportunity areas, with seamless voting and prioritization features that speed up both divergence and convergence without the clutter of post-its.
More Coming Soon…
Forness® Thinking
Solution-Oriented Mindset
Transform "Yes, but..." responses into creative fuel. Focus on what you're "for" in every idea to unlock the potential, then turn problems into opportunities ready for optimization. This shared mindset creates a collaborative environment where ideas aren’t held back, and change becomes the norm.
ITG’s AI Tools
Consumer Powered AI Innovation
ITG’s AI toolkit powered by insights from Creative Consumers® associates, designed to expand thinking, spark creativity, and transform raw ideas into concepts. Generate fresh possibilities that reference real consumer input, ensuring relevance with your audience while differentiating every response from generic AI tools.
Inspire® Consumer Insight Accelerator
Visual Consumer Research Platform
ITG’s web application that captures consumer insights through photos, artwork, and words—the same ways people naturally share their story. Dive into emotional drivers behind behavior with intuitive exploration that connects all data points into compelling consumer narratives.
