Our Services

Innovation Services

Co-create great ideas, concepts and solutions with the voice of your customer

Our creative services go beyond just finding solutions. With Ideas To Go, you’ll uncover great ideas by immersing yourself in the creative process and actively engaging with your consumers. Using our Behavioral Innovation™ approach, you’ll co-create with bright and articulate Creative Consumers® associates, and generate innovative possibilities for your business challenges.

It’s not just a process, it’s an experience – and our Facilitators guide you every step of the way. Because no creative challenge is the same, we custom design each innovation project for your specific needs. Discover more about all our innovation services below.

Get Great Ideas

Bring the key decision makers from your team and prepare for a ride. Ideating with Creative Consumers®  associates is equal parts assumption busting, insight mining, ethnography, and team building. Our co-creation sessions will help you generate the best ideas.

Learn more about Idea Generation

Build Better Concepts

A well-developed concept is both an art and a science. The science comes from having the right elements in the right formula. The art come from language—and the know-how to bring it to life. And our process is designed to get you there.

Get Winning Concepts

ITG Express™ Services

Who says you can't fast track innovation? Not us. We've streamlined the innovation process to yield high results in little time. With one action-packed day of ideation with Creative Consumers® associates, you'll get full-written concepts delivered the next day. 

Learn more about ITG Express™ Services

Inspire® Consumer Insight Platform

Go inside the hearts and minds of consumers so you can see the people behind the numbers. Using our nationwide network of highly-engaged creative panelists, we provide rich, thought-provoking stimulus that is organized in an intuitive interface to make it easy for you to explore and identify fresh opportunities.

Learn more about our photo-based consumer insight platform

Communications Development

Solid communication about your product or service works like a starting block—it propels you in the right direction. Whether it’s leveraging key points of difference, connecting your language with a compelling consumer insight, or finding that one message that fits like a glove.

Learn more about Positioning, Claims, Ad Optimization + Naming

Opportunity Exploration + Identification

Real breakthroughs happen when you creatively explore your opportunities before you create a single idea. Uncovering all the divergent paths around an opportunity allows you to capitalize on new ground and see possibilities you wouldn’t have considered before.

Learn more about Insight Mining, Product Platforms + Strategic Discovery

Global Innovation

Many of today’s business challenges are actually global challenges. Concepts that resonate with an American audience are often just a piece of the puzzle. Marketers also need solutions optimized to fit the needs of a larger, world-wide audience. That’s why we bring years of global know-how to our clients’ projects—with the help of a team of trusted partners—to provide a seamless Ideas To Go experience anywhere you need to be.

Learn more about what we can do + where we’ve been

Marketing Promotions

Although promotions might seem like a no-brainer (make them an offer they can’t refuse), they can fall flat if they’re not grounded in what a consumer wants, thinks or needs. By connecting your marketing promotions to customer insights, you’ll make your efforts and your investment go farther than ever before.

Learn more about Consumer Promotions + Retail Programs

Innovation Training

From writing better concepts, to breaking down barriers to your internal innovation efforts, our training workshops give you the knowledge you need to succeed. We train corporate teams in creativity and innovation tools, techniques and theories that go from half-day overview trainings to full three-day corporate culture events. We tailor our curriculum based on your team's size, experience in the topic, and schedule.

Learn more about Concept Writing Training, Creativity + Problem Solving Training, and our Cognitive Bias Workshop

Consumer Immersion

Data is data—but stories are powerful. When you want to dive deep into motivations and insights, you really need to put faces to your research. Immerse yourself with Creative Consumers® associates and see what a day in the life of your consumer is like.

Learn more about Shopper Insights, Ethnography, On-Demand Mobile Engagement + Consumer Panels

Creative Ethnography® Services

Interact with purpose when we unify your team and your consumer—because connection always exceeds observation. We'll help you uncover deeper, richer insights that explore the emotions and motivations behind consumer behavior. 

Learn more about our Creative Ethnography® Services

Claimstorming® Services

Build better claims with consumer-driven thinking on your new products, technologies and positioning. Your expertise, combined with the voice of your consumer, creates the foundation for claims that differentiate themselves from the competition. 

Learn more about consumer-driven claims that resonate

Not sure what you need?

Call us for a free innovation review and we’ll point you in the right direction.

Talk to a Facilitator ASAP

Case Study

Pizza Hut Cheesy Bites Pizza

To aid their efforts to bring fresh, new ideas to the category, Ideas To Go organized a round of ideation and qualitative evaluation for pizza ideas that would be desirable to kids, and approved by moms. 

Read the Study

Pizza Hut Cheesy Bites
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