INNOVATION SERVICES
Active Approach. Actionable Output.
Every ITG engagement is built around the output you need and the timeline you’re working with. We focus on immersing you in stimulus that pushes thinking into new and innovative territories, then engage in quick and decisive convergence without sacrificing stretch. From understanding the minds and behaviors of your consumers to developing future business strategies, ITG’s innovation designs unlock your team’s creative potential for new and unique solutions.
ITG’s creative approaches are intentionally designed to propel you to exciting new ideas, quickly. Explore our Innovation Services to see which process is right for you.
New Product/Service Idea Generation & Development
Communications Idea Generation & Development
Exploratory Qualitative with a Creative Twist
Thoughtful Strategy & Internal Meeting Facilitation
Innovation Learning & Workshops to Unlock Creativity
In addition to the core services above, ITG has designed solutions for unique challenges and objectives our clients commonly face:
ITG Qualitative
Qualitative market research driving strategic insight.
ITG Spark
Online access to Creative Consumers® associates, fast.
ITG Concept Polisher
Sharpen your concepts with ITG’s concept writing expertise.
Innovation Challenge
One-day innovation tournaments that harness your team’s creativity.
Innovation Packages
Maximize your budget by scheduling out your innovation calendar.
THE BEHAVIORAL INNOVATION™ APPROACH
Think Differently. Work Differently.
ITG weaves the Behavioral Innovation™ approach throughout the creative process. By understanding the different ways the brain’s natural Cognitive Biases impede innovative thinking, we can take steps to overcome them and unlock a new world of possibilities.
THE FORNESS® MINDSET
Move the Good Forward.
Negativity bias is ingrained in how we think, and when faced with new ideas, our instinct is to turn away and say "no way." But negativity bias doesn’t have to rule your potential for good ideas! The most effective tool to outmaneuver negativity bias in ideation is the Forness® mindset for creativity and collaboration. More than forty years ago, ITG developed this process to thwart negativity bias. By focusing on what people are in favor of, what they are “for” and what they “wish for”, ideas can be evaluated and optimized for their benefits instead of shut down from go. Simple and easy to learn, you can apply Forness® mindset to even the most out there ideas and make them both usable and practical. Don’t let your negativity bias dismiss your team’s next great idea. Keep the good alive, save time, and champion your ideas with Forness® mindset.
ADVANCED INNOVATION TECHNOLOGY
The e-deation® Platform
Designed to do what Post-Its can’t, ITG’s e-deation® Platform was custom-built with idea generation in mind. Enabling real-time idea capture and an always-on live feed of your team’s ideas, e-deation® is a multifunctional ideation tool. Using Behavioral Innovation™ design approaches, all features are developed to overcome Cognitive Biases and boost creativity.
And while divergence is fun and exciting, it is convergence that employs the full power of e-deation®. Turn brainstorming output into a quick and simple ballot for voting on high potential ideas, and develop concepts directly within the platform. Going from raw ideas to quant ready concepts is the power of e-deation®.
ITG AI TOOLS
ITG’s AI toolkit empowers your team to expand thinking, spark creativity, and translate insights into ready-to-implement concepts. Plus, it’s the only AI powered by insights from our Creative Consumers® associates.
Supercharge your brainstorms and expedite concept writing, all in the click of a button.
INSPIRE® CONSUMER INSIGHT ACCELERATOR
Every consumer tells a story. Every story ignites an opportunity. Connect with your consumers in the way they are used to sharing details about their lives—through photo-sharing. From Instagram to Snapchat, we share as much about ourselves through images as we do with words. The Inspire® Consumer Insight Accelerator taps into this human behavior to uncover emotional insights that branch into creative territories.
