Case Studies
ITG has been partnering with innovative companies for over 40 years to bring sparks of opportunity to life. See how the ITG experience translates in real life.
Blinded Case Studies
Because ITG mostly operates in the front end of companies’ innovation pipeline, most of the work we do is confidential. But we can still share some of the fun approaches we’ve taken!
Top Case Studies
-
![]()
Quaker Big Chewy Granola Bars
Recapture innovation mojo by focusing on what really matters.
"We partnered with Ideas To Go and their Creative Consumers® associates to help us identify motivating needs and desires...our concept testing success rate went from zero to 38%."
-
![]()
Johnsonville Product Pipeline
Objective: Rapidly fill the new product pipeline with lots of great new ideas for sausage.
"On every project, the Ideas To Go team has really gotten to know our business to help us maximize both our consumer learning and our team's productivity—in a fun and intuitive way."
—Karen Kraft, Senior Consumer Insights Manager
-
![]()
McNeil Consumer Healthcare
Transform the treatment experience so it doesn't add insult to injury.
This project began with a client's vision. Dr. Steve Wiet is a Consumer Psychologist and retired Global Director of OTC Consumer Sciences at Johnson & Johnson Consumer Products—McNeil Consumer Healthcare.
All Case Studies
-
![]()
Quaker Sweet & Salty Chewy Bars
Recapture innovation mojo by focusing on what really matters.
-
![]()
Mead Johnson Infant Formula
Leverage emerging science to generate new opportunities for infant formula.
-
![]()
McNeil Consumer Healthcare
Transform the treatment experience so it doesn't add insult to injury.
-
![]()
Johnsonville Product Pipeline
Refresh consumer knowledge and get the pipeline flowing quickly.
-
![]()
Pizza Hut Cheesy Bites Pizza
Create a top-selling pizza that pleases the whole family.
-
![]()
Hasbro Tonka Junior
Fast-track a positioning for a new toddler toy brand.
-
![]()
UnitedHealth Group Training
Disrupt innovation to reimagine healthcare.
-
![]()
Global Case Studies
We facilitate projects for clients all over the world. Here are a few examples.
-
![]()
Lash Group
Develop ideas grounded in patient insights.
-
![]()
Starburst Chew The Clue
Develop a brand promotion that builds buzz.
-
![]()
Naming and Positioning CECP
Position CECP to live out "Chief Executives for Corporate Purpose."
-
![]()
Quaker Dinosaur Egg Oatmeal
Make hot cereal something kids ask for.
-
![]()
Bissell Symphony
Help a new floor cleaner get the attention it deserves.
