ITG ACCELERATE®
Consumer co-creation meets innovation velocity.
When competitive advantage depends on speed, ITG ACCELERATE® delivers new product and service concepts in days, not months. In these powerfully concentrated workshops, Creative Consumers® associates co-create directly with your team to generate creative ideas grounded in consumer truths from day one.
Turn a Dynamically Changing Market into your Innovation Advantage
Most innovation happens in isolation from the very people who'll use the products. ITG ACCELERATE® flips that model completely. Through purposefully designed co-creation sessions, consumer insights become creative fuel while expert facilitation transforms raw possibilities into polished, test-ready concepts. You walk away innovations that resonate because consumers helped build them, turning ephemeral consumer trends into your own strategic momentum.
DOWNLOAD THE ITG ACCELERATE® OVERVIEW
What To Expect
Immersive Co-Creation Adventures
Your team joins Creative Consumers® associates in intensive collaboration sessions designed to break through traditional thinking patterns and generate fresh product possibilities.
Expert Innovation Facilitation
ITG Facilitators provide clarity, direction, and energy throughout the process, managing complex ideation flows while keeping teams focused on creative outcomes.
Professional Concept Development
Raw ideas get transformed into professionally written concepts ready for immediate testing, complete with consumer insights, benefits, product descriptions, and optional illustrations.
Accelerated Timeline Delivery
What traditionally takes months happens in days, delivering 10-12 fully developed concepts without sacrificing quality or rigor.
ITG ACCELERATE® Workshop Options
Core Co-Creation Workshop
Generate 10-12 professionally written product/service concepts in two days, co-creating with Creative Consumers associates to infuse unmet needs and wants into every possibility.
Co-Creation + Qualitative Focus Groups
Full concept development plus consumer reaction groups. Includes consumer learning and concept optimizations based on feedback.
One-Day Innovation Sprint
Rapid-fire innovation session delivering 10-12 prioritized idea starters drafted by your team. Perfect for jump-starting innovation or exploring new opportunity spaces quickly.
“ITG's in-person co-creation workshop energized our already passionate team. We produced consumer-friendly concepts ready for testing. Collaborating with the Creative Consumers® associates provided invaluable insights into consumer thinking and behaviors within our category. The rapid turnaround from initial ideas to fully formed concepts was remarkable, as was ITG's e-deation® platform that we used to collect and organize our ideas. We left the engagement with significant momentum and smart direction to guide our work.”
— Becca May, SVP Marketing & Innovation at Nature Nate’s Honey Co.
ITG ACCELERATE® 3-Pack
Bundle 3 ITG ACCELERATE® projects together to maximize your budget dollars! Each engagement spans 2.5 days in person, in any US city, and includes co-creation with 8 Creative Consumers® associates—plus a 4-hour preparation assignment that yields insights and unmet needs to ignite the ideation.
You can schedule all 3 workshops back-to-back or space them out over the year—simply ensure the 3rd workshop begins within 12 months of completing your first.
1-Day Innovation Sprints
Turn your time constraints into innovation success! ITG can streamline the innovation process by compressing divergence and convergence into a single day. Our in-person activities maximize your team’s creative thinking to ensure you leave with ideas that are unique and differentiated. Plus, our Creative Consumers® associates will stimulate your thinking with an asynchronous homework assignment that leaves you with insights and opportunities that resonate.
Startup Innovation Services
Scale Faster with Fortune 500 Force.
Get the same co-creation power that drives the world’s leading brands—for free. Apply for an ITG-led innovation workshop if you started within the last 5 years, have a live product, and are ready to make bold, consumer-driven moves.
ACCELERATION STORIES
Facilitators discuss their favorite ITG ACCELERATE® project designs.
Encompassing everything from new packaging to products, this ITG Accelerate® story involves consumers hosting parties with their friends to identify broad opportunity spaces for wine.
Combining an Expert Panel with Creative Consumers® associates, this ITG Accelerate® story from Beth Storz details an engaging co-creation process and rapid concept development.
A global story, ITG Facilitator Dina Pancoast describes how a client team optimized new product prototypes using the Forness® mindset and 15 consumer groups.
In this global healthcare project, ITG facilitators worked with the client team and 62 specialists from around the world in breakout teams to co-create engaging web-portal possibilities.