ITG IGNITE®
Creative research that reveals hidden opportunities.
Go beyond traditional qualitative research with creative methodologies that uncover the emotional roots of consumer behavior. ITG’s Expert Facilitators design sessions that end with decisions made, not just reports to discuss.
Discover Opportunities Competitors Miss
ITG IGNITE® uses creative methodologies to dive deeper into the emotional drivers behind consumer behavior. Our expert Facilitators guide your team through direct interactions with Creative Consumers® associates to uncover hidden tensions, unspoken needs, and unexpected opportunities together. In the end, you leave with clear opportunity spaces and strategic direction, not generic findings that require interpretation.
DOWNLOAD THE ITG IGNITE® OVERVIEW
What To Expect
Creative Research Methodologies
From consumer immersions to shop-alongs, ITG designs custom research approaches that reveal insights traditional methods miss.
Direct Consumer Interaction
Your team works directly with Creative Consumers® associates who become research partners, not just subjects, ensuring authentic insights grounded in real behavior and emotions.
Expert Facilitation and Analysis
ITG Facilitators guide both research sessions and strategic debriefs, helping your team translate findings into actionable opportunity spaces immediately.
Decision-Ready Output
Rather than dense reports, you receive clear opportunity spaces and strategic territories grounded in your own interactions with consumers.
ITG IGNITE® Workshop Options
Inspire® Consumer Insight Accelerator
Rapid online research with 30+ Creative Consumers® associates including survey responses, consumer-generated images, and themes analysis. Perfect for quick opportunity identification.
Product Category Deep Dive
Creative Consumers® associates spend 6 hours exploring your category across multiple channels, mapping mainstream and emerging products through a consumer lens. Includes product purchases and targeted idea generation.
Consumer Immersion Experiences
Home visits, in-person shop-alongs, and cultural exploration sessions that reveal authentic consumer behavior, with a boost of insightful thinking from the minds of Creative Consumers® associates.
Expert Inspiration Sessions
Collaborative sessions with 3-4 topical experts from ITG's network, combined with client team interaction for specialized category insights and strategic perspectives.
“Once you’ve experienced the energy and insights from ITG's Creative Consumers® associates, it’s hard to imagine going back to standard market research methods. ITG has become an invaluable partner in helping us unlock new ideas and think differently about innovation.”
— PepsiCo R&D Associate
IGNITION STORIES
Facilitators discuss their favorite recent ITG IGNITE® project designs.
A two-part ITG Ignite story with Gen Z consumers, this engagement was focused on identifying what brands can do that resonates with teenagers.
20 consumers completed an Inspire® Consumer Insight Accelerator survey around their sleep habits, uploading unique images to bring their answers to life. The survey went hand-in-hand with a consumer homework assignment, resulting in rich, new market opportunities for sleep products.
With an Expert Expansion and Creative Consumers® associates, this ITG Ignite story broadened the scope of possibilities through consumer insights and adjacent stimulus.
Using the Inspire® Consumer Insight Accelerator, we captured the emotions behind consumers’ lives with user-generated imagery. That output yielded unique opportunity spaces for future product development.