Webinar Registration: AI Through Consumer Eyes
A live look at how real consumers are actually using AI.
Every day, consumers ask AI to do things no algorithm predicted, yet its usefulness is still debated. Join us for a two-hour live discussion with Creative Consumers® associates to hear about where their lives intersect with AI — the clever, the chaotic, and the revealing.
What you’ll hear
Real stories from real people: like how a mom used AI to referee her kids’ summer schedule, how someone turned a pantry full of weird ingredients into a week of meals, how others are researching cars, renovations, and vacations.
Where AI is changing who people trust, what they buy, and how they decide.
Which shifts feel helpful, which feel uneasy, and which were never really asked for.
Practical signals you can apply across categories, generations, and use cases.
Webinar Details
📅 Date: [INSERT DATE]
🕐 Time: [INSERT TIME] ET
⏱ Length: 2 hours
💻 Format: Live virtual webinar + Q&A
🎟 Cost: $50 per seat
What people say about ITG’s Creative Consumers® associates
“Once you’ve experienced the energy and insights from their Creative Consumers® associates, it’s hard to imagine going back to standard market research methods.”
- PepsiCo R&D Associate
What makes this webinar different?
This isn’t a panel of industry analysts talking about consumers. These are the consumers themselves, live on screen, in conversation with ITG’s expert facilitators. It’s the format ITG has used for decades to surface insights that traditional research misses.
Who are ITG’s Creative Consumers® associates?
They are not your typical research participants. Creative Consumers® associates are bright, expressive, quick-thinking consumers who bring everyday life into focus. They spot nuances others miss, put words to feelings that are usually hard to explain, and tell the kind of real stories that make insight stick. In this webinar, they’ll use that same clarity and candor to reveal how AI is actually weaving its way into daily life.
About ITG
Ideas To Go is a boutique innovation consultancy with 45+ years of experience helping Fortune 500 teams generate ideas, uncover insights, and build innovation confidence, faster than traditional research typically allows. Our Creative Consumers® associates are trained to think creatively and generate new possibilities, helping inspire new thinking across brand teams.