Sign Up to Receive our Creative Excursions Series!
Get Monthly Creative Excursions
Complete the form below to receive a new creative excursion every month. Each excursion includes video instructions, a Leader’s Guide download and a participant worksheet download so you are equipped to lead your team during the next ideation.
What are Creative Excursions?
Creativity can be defined as the process of bringing two unrelated stimuli together in a unique and useful way. This is the exact goal of ITG’s Creative Excursions—to get you thinking about unrelated topics so you can bring them back to solve a business challenge.
These excursions can feel weird at first, and that’s the point. They expand working memory to foster analogical thinking.
Sign Up for the Excursion Series!
Complete the form to sign up. If you’re curious about what to expect, check out the video below for a glimpse at our first excursion: Whine About It! This is a great creative excursion to use when you're trying to uncover pain points—and then generate ideas for products or services that solve those pain points. You can also use it to generate communications ideas: the benefits you want to ideate around are the OPPOSITE of whatever is being whined about!