ITG Global Innovation Capabilities
Global Innovation Built Market by Market
Many of today’s toughest business challenges cross borders, but the answers don’t copy and paste. ITG partners with clients to design and run consumer co‑creation and insights explorations in key markets around the world, using trusted local partners while keeping a consistent, high-quality ITG experience.
Co-creation and qualitative work in multiple countries, with local moderators and translators trained on ITG methods.
Flexible model: from a few priority markets to multi-continent programs
Consistent facilitation, output, and deliverables across regions
What “Global” Means at ITG
While most ITG projects are based in North America, many of our clients lead global brands. When a challenge calls for multiple markets, we scale our co‑creation and qualitative methods internationally, bringing in trusted local partners and creative consumers while maintaining the same facilitation quality and concept output ITG is known for.
Designed centrally, adapted locally
ITG crafts the overall learning plan, then adjusts exercises, stimuli, and language to fit each culture and category context.
Local experts, ITG methods
Local moderators, translators, and consumers are trained on ITG’s creative and ideation methodology, including the Forness® mindset, to keep the experience consistent.
Comparable and consistent outputs
Each market generates concepts and insights in a parallel format so teams can see what travels globally and what should stay local.
Where We Work and What We Do
ITG has facilitated innovation work with clients in North America, Europe, South America, and Asia, partnering with local teams and experts to ground ideas in real consumer lives.
Global objectives commonly include:
Global positioning and messaging platforms
New product and service concepts for developed and emerging markets
Behavior and usage exploration (e.g., waste, recycling, care routines)
Cross-market workshops to identify what is truly “global” versus “local only”
Global Project Snapshots
Multi-National Pharmaceutical Positioning
A top multi-national pharmaceutical company needed a single drug positioning that could flex across countries, cultures, and regulatory environments.
Markets included the US, UK, France, Brazil, China, Japan, and Denmark
Creative patients and specialist physicians co‑created insights, benefits, and reasons to believe
9 positioning statements developed and tested through 10 focus groups and 16 in‑depth interviews with 81 physicians, with 1 concept rising to the top across markets
New Possibilities for Recycling in Europe
A leading global CPG company wanted to grow its business in Europe by developing new ways to manage waste and encourage recycling behavior.
Ethnographic visits with professional cleaners in commercial locations uncovered real-world pain points and workarounds
An ideation session with nine creativity-trained waste collection professionals generated platforms and high‑interest ideas
An ITG concept writer turned the strongest ideas into 14 new product and service concepts overnight, which were then qualitatively tested across several countries
Creating New Infant Care Products for Developed and Emerging Markets
A worldwide infant product company wanted to develop compelling new product possibilities for babies from birth to age three, spanning skin and hair care as well as cleansing and bath items inside and outside the home.
Three-part project designed across US, European, and South American markets
Locally-trained Creative Consumers® associates, local facilitators, and translators were recruited and trained in ITG’s ideation methodology and Forness® mindset before sessions
Co‑creation sessions resulted in 15 concepts—featuring both global and local messaging—optimized for developed and emerging markets
Explore ITG’s Global Innovation Capabilities
Whether you need to develop a global positioning, design concepts that work in both mature and emerging markets, or understand local behavior around a global issue, ITG can help you build a right‑sized, multi-market approach grounded in real consumer lives.