Greg Cobb

Greg is the CEO of Ideas To Go and has been in the consumer co-creation business since 2007. He holds a degree in sociology from the University of Pennsylvania and began his career in market research. Since then, he has grown to love stretching clients’ thinking on methodologies and process designs, which ultimately led him to create ITG Inspire®, ITG’s engaging online opportunity exploration tool.

Currently, Greg is focused on growing ITG’s panel of Creative Consumers® associates to include not only all creative styles but also to be representative of the diverse population of the U.S.