Master the art of product positioning. Learn the 3 essential components of a winning concept—Insight, Benefit, and Reasons to Believe—and how to optimize them.

Writing concepts can be difficult, requiring the right elements, formula and language. So what’s the best practice when it comes to concept writing?

AI enhances the innovation process by assisting with concept drafting, organizing qualitative data, and generating creative stimuli, but it is most effective when used to support, rather than replace, human collaboration and ideation.

In celebration of Juneteenth, ITG president and Facilitator, Beth Storz, sat down with the founder of the Not Just a Smile organization to discuss more about the impacts their movement.

Avoid these common mistakes in concept development.

Once you've got great consumer insights, what do you do with them? See how to make the most out of consumer insights to drive effective innovation and marketing.

Getting a passing concept through Nielsen’s BASES testing can be a challenge. Learn how to successfully beat the BASES beast during the market research phase.

When it comes to concept writing, the right insight makes all the difference. Learn more about the art of writing good consumer insights, and how they can take your concept to the next level.