Innovation shortcuts are tempting, but they run the risk of producing ideas that look just like everyone else’s. The teams generating concepts that actually move brands forward share one thing in common: they do the work. Here are the four ways to truly show up for innovation, and why ITG is designed to make that commitment less daunting and far more rewarding.

With the 2022 Yale Customer Insights Conference all wrapped up, we've compiled a summary of highlights from our favorite takeaways.

Data, data everywhere, but are you hearing your consumer speak? Data may provide focus and validation, but Consumer Immersion can put hearts and minds to the facts and figures.

Innovation Process Facilitator Christine Haskins shares some tips and tricks for working with kids during the new product development process.

There are so many types and sizes of consumer panels these days--how do you decipher which is right for you? Here's a rundown of each consumer panel.

Customer immersions can be tricky to execute. Use these 5 tips to successfully run a consumer immersion and turn it into strategic momentum.