Consumers are not using AI in random ways. They are falling into repeatable prompt patterns that are starting to shape how they shop, plan, solve problems, and move toward action. This article looks at the prompt behaviors taking hold now and what they signal for brands that want to stay useful, visible, and relevant in an AI-shaped consumer journey.

AI is changing more than how consumers search — it is reshaping how they compare, decide, and judge the brands in front of them. This article explores the emerging behavior shifts behind that change, from conversational discovery to new trust boundaries, and why they matter now for marketing, insights, and innovation teams.

See how ITG prepares co-creation participants for ideation sessions by testing and training their creative skills, providing clear instructions, and adapting techniques based on specific needs.

We dug deep and asked our Creative Consumers® associates about their eco-initiatives, sustainable wishes for companies they buy from, outdoor adventures, and their favorite green products.

Spring is creeping up on us, so we wanted to dive into our Creative Consumers® associate’s (CC’s) cleaning habits, the products they rely on, their tried-and-true methods, and what’s first on their hit list of projects to tackle.

To celebrate the transition into winter and see what everyone is up to, we asked our Creative Consumers® associates how they’re engaging with the changes, what they’re buying to pull them through the cold, and how they’re shopping this year.

Halloween is right around the corner, so it’s only fitting that we ask our Creative Consumers® associates about how they’re celebrating, who’ll be joining the fun, and where they’re allocating their Halloween budget.

To welcome and celebrate Hispanic Heritage Month, we asked some of our Hispanic CCs to detail some of the especially innovative Hispanic-owned brands, products, and artists they love from their own perspectives.