We dug deep and asked our Creative Consumers® associates about their eco-initiatives, sustainable wishes for companies they buy from, outdoor adventures, and their favorite green products.

Spring is creeping up on us, so we wanted to dive into our Creative Consumers® associate’s (CC’s) cleaning habits, the products they rely on, their tried-and-true methods, and what’s first on their hit list of projects to tackle.

To celebrate the transition into winter and see what everyone is up to, we asked our Creative Consumers® associates how they’re engaging with the changes, what they’re buying to pull them through the cold, and how they’re shopping this year.

Halloween is right around the corner, so it’s only fitting that we ask our Creative Consumers® associates about how they’re celebrating, who’ll be joining the fun, and where they’re allocating their Halloween budget.

With summer coming to a close, we wanted to ask our Creative Consumers® associates about some of the adventures they embarked on this season, who joined them, and what they’d like to have spent a little more time doing.

Concept Writer Katie Franke found one of our favorite excursion exercises—Assumption Busting—at IKEA. (No complicated assembly required.)

One of the greatest barriers to successful innovation is the trap of 'Jumping to Solution.' Opportunities are often looked at too quickly, and with a limited perspective. Taking time to explore from multiple points of view creates a Win/Win team mentality, and yields bigger, better solutions.