ITG Innovation Blog

Tyler Thompson Tyler Thompson

The 7 Qualities of Ideation Capture Tools to Consider

Explore the qualities of different idea capture platforms based on a few properties that matter most to ideation success, and how the participants interacting with these platforms impacts the ultimate quality of your output.

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Tyler Thompson Tyler Thompson

Innovation Beyond Results: Embrace the Artistic Process

Innovation is about the process, not the outcome. But many companies fixate on end results, expecting transformational ideas without investing in the very process that births them. Here is why the ideation journey is just as important.

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Ideas To Go Ideas To Go

Top 16 Reasons Why Great Ideas Become Bad Concepts

There are times during innovation when exciting ideas fail to make it off the ground, usually because they are turned into poor concepts. Don't let this happen to you. Here are 16 reasons why your great idea may have failed to take off.

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Greg Cobb Greg Cobb

How Ideation Is Like Rowing

Innovation Process Facilitator Greg Cobb explores rowing as a metaphor for brainstorming. Just as rowing is a surprisingly unnatural motion that benefits from coaching, brainstorming and ideation are learned behaviors that require the right techniques to be most effective.

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