Long ideation days can drain energy, but ITG keeps teams fired up for a full 8 hours. We mix working groups, incorporate various activities, and get bodies moving to maintain high creative energy.

Innovation is a widely discussed topic, but its meaning can vary greatly from one person to another. At ITG, innovation is guided by the principles of being tactical, flexible, inspiring, organized, and pushers of new ideas. The company's approach to innovation involves designing workshops that allow clients to focus on content while ITG handles the planning and process, ensuring that the outputs of each section move towards the final strategic objective. By following these principles, teams can effectively explore new ideas, cultivate creativity, and ultimately drive innovation forward. The key to successful innovation lies in striking a balance between focus, exploration, inspiration, and organization, allowing teams to think differently and generate new ideas.

Explore the qualities of different idea capture platforms based on a few properties that matter most to ideation success, and how the participants interacting with these platforms impacts the ultimate quality of your output.

Innovation is about the process, not the outcome. But many companies fixate on end results, expecting transformational ideas without investing in the very process that births them. Here is why the ideation journey is just as important.

Avoid these common mistakes in concept development.

There are times during innovation when exciting ideas fail to make it off the ground, usually because they are turned into poor concepts. Don't let this happen to you. Here are 16 reasons why your great idea may have failed to take off.

Starting with lots of ideas in ideation increases the odds that there are good ideas to work with. So don't be afraid of quantity—we find that it leads to quality.

Innovation Process Facilitator Christine Haskins shares some tips and tricks for working with kids during the new product development process.