Mass appeal doesn't come from the middle—it comes from the margins. When consumer insights get sanded down through layers of research reports, we lose the messy, specific truths that make innovation possible. The paradox? The more specific you are to one person's deep emotional reality, the more universal your innovation becomes.

Anyone can be creative. It’s an art and a skill that can be taught and enhanced with practice. Here are the essential elements of creativity in idea generation.

Creative environments foster innovation. Whether it's at work or at home, here are 11 ways to make your environment more creative.

Creativity isn't just a gift; it's a muscle. Discover 6 scientifically proven ways to boost divergent thinking and solve complex business problems.

Writing concepts can be difficult, requiring the right elements, formula and language. So what’s the best practice when it comes to concept writing?

AI enhances the innovation process by assisting with concept drafting, organizing qualitative data, and generating creative stimuli, but it is most effective when used to support, rather than replace, human collaboration and ideation.

Innovation isn't just about technology—it's a human practice of collaboration, problem-solving, and creating meaningful ideas that anyone can master with the right mindset.