Finding the right innovation partner can transform your creative process. The best agencies don't just say yes—they challenge your thinking, teach you valuable skills, adapt to changing needs, create space for deep thinking, push you beyond your comfort zone, and keep the energy high throughout. Choose a partner who will help you see your blind spots and reach truly innovative solutions that you couldn't discover alone.

Explore the qualities of different idea capture platforms based on a few properties that matter most to ideation success, and how the participants interacting with these platforms impacts the ultimate quality of your output.

Innovation is about the process, not the outcome. But many companies fixate on end results, expecting transformational ideas without investing in the very process that births them. Here is why the ideation journey is just as important.

To welcome and celebrate Hispanic Heritage Month, we asked some of our Hispanic CCs to detail some of the especially innovative Hispanic-owned brands, products, and artists they love from their own perspectives.

May is a time to recognize the histories and triumphs of Asian American and Pacific Islander cultures, so ITG has asked our AAPI CCs to share insight into their experience.

With the 2022 Yale Customer Insights Conference all wrapped up, we've compiled a summary of highlights from our favorite takeaways.

Pet lovers - gather around! For pet month, the ITG pets have curated a list of six products they love that help them stay healthy and entertained!

From grocery services to fight food waste, to everyday cleaning products to cut down on single use plastics; read about ten green innovations inspiring the ITG team.