AI enhances the innovation process by assisting with concept drafting, organizing qualitative data, and generating creative stimuli, but it is most effective when used to support, rather than replace, human collaboration and ideation.

Innovation isn't just about technology—it's a human practice of collaboration, problem-solving, and creating meaningful ideas that anyone can master with the right mindset.

Innovation is a widely discussed topic, but its meaning can vary greatly from one person to another. At ITG, innovation is guided by the principles of being tactical, flexible, inspiring, organized, and pushers of new ideas. The company's approach to innovation involves designing workshops that allow clients to focus on content while ITG handles the planning and process, ensuring that the outputs of each section move towards the final strategic objective. By following these principles, teams can effectively explore new ideas, cultivate creativity, and ultimately drive innovation forward. The key to successful innovation lies in striking a balance between focus, exploration, inspiration, and organization, allowing teams to think differently and generate new ideas.

Finding the right innovation partner can transform your creative process. The best agencies don't just say yes—they challenge your thinking, teach you valuable skills, adapt to changing needs, create space for deep thinking, push you beyond your comfort zone, and keep the energy high throughout. Choose a partner who will help you see your blind spots and reach truly innovative solutions that you couldn't discover alone.

Explore the qualities of different idea capture platforms based on a few properties that matter most to ideation success, and how the participants interacting with these platforms impacts the ultimate quality of your output.

Innovation is about the process, not the outcome. But many companies fixate on end results, expecting transformational ideas without investing in the very process that births them. Here is why the ideation journey is just as important.

To welcome and celebrate Hispanic Heritage Month, we asked some of our Hispanic CCs to detail some of the especially innovative Hispanic-owned brands, products, and artists they love from their own perspectives.

May is a time to recognize the histories and triumphs of Asian American and Pacific Islander cultures, so ITG has asked our AAPI CCs to share insight into their experience.