Explore the qualities of different idea capture platforms based on a few properties that matter most to ideation success, and how the participants interacting with these platforms impacts the ultimate quality of your output.

Innovation is about the process, not the outcome. But many companies fixate on end results, expecting transformational ideas without investing in the very process that births them. Here is why the ideation journey is just as important.

To welcome and celebrate Hispanic Heritage Month, we asked some of our Hispanic CCs to detail some of the especially innovative Hispanic-owned brands, products, and artists they love from their own perspectives.

Explore the qualities of different idea capture platforms based on a few properties that matter most to ideation success, and how the participants interacting with these platforms impacts the ultimate quality of your output.

May is a time to recognize the histories and triumphs of Asian American and Pacific Islander cultures, so ITG has asked our AAPI CCs to share insight into their experience.

With the 2022 Yale Customer Insights Conference all wrapped up, we've compiled a summary of highlights from our favorite takeaways.