Mass appeal doesn't come from the middle—it comes from the margins. When consumer insights get sanded down through layers of research reports, we lose the messy, specific truths that make innovation possible. The paradox? The more specific you are to one person's deep emotional reality, the more universal your innovation becomes.

To welcome and celebrate Hispanic Heritage Month, we asked some of our Hispanic CCs to detail some of the especially innovative Hispanic-owned brands, products, and artists they love from their own perspectives.

As June is observed around the world as Pride month, we wanted to seek out some of the positive initiatives companies have been making that our Creative Consumers® associates have taken note of.

May is a time to recognize the histories and triumphs of Asian American and Pacific Islander cultures, so ITG has asked our AAPI CCs to share insight into their experience.

Watch ITG’s Creative Consumers® associates discuss their thoughts on the importance of inclusion and diversity in the innovation process. From the things brands are doing well to represent the black community, to their personal experiences in ITG projects, the insights and thoughtful responses from consumers shed light on the necessary reflections of representation from companies.

Once you've got great consumer insights, what do you do with them? See how to make the most out of consumer insights to drive effective innovation and marketing.

Data, data everywhere, but are you hearing your consumer speak? Data may provide focus and validation, but Consumer Immersion can put hearts and minds to the facts and figures.