AI is changing more than how consumers search — it is reshaping how they compare, decide, and judge the brands in front of them. This article explores the emerging behavior shifts behind that change, from conversational discovery to new trust boundaries, and why they matter now for marketing, insights, and innovation teams.

When kids, tweens, or teens are your target audience, the most valuable voice in the room is often the smallest one. ITG has spent 30+ years designing sessions — from focus groups to full ideation — that turn young consumers into real innovation partners. Here's what we've learned.

Transform your innovation pipeline by systematically integrating consumer insights into every stage of new product development. Discover how co-creating directly with your target audience empowers your team to build solutions with true speed and substance.

Innovation shortcuts are tempting, but they run the risk of producing ideas that look just like everyone else’s. The teams generating concepts that actually move brands forward share one thing in common: they do the work. Here are the four ways to truly show up for innovation, and why ITG is designed to make that commitment less daunting and far more rewarding.

Mass appeal doesn't come from the middle—it comes from the margins. When consumer insights get sanded down through layers of research reports, we lose the messy, specific truths that make innovation possible. The paradox? The more specific you are to one person's deep emotional reality, the more universal your innovation becomes.

To welcome and celebrate Hispanic Heritage Month, we asked some of our Hispanic CCs to detail some of the especially innovative Hispanic-owned brands, products, and artists they love from their own perspectives.

As June is observed around the world as Pride month, we wanted to seek out some of the positive initiatives companies have been making that our Creative Consumers® associates have taken note of.

May is a time to recognize the histories and triumphs of Asian American and Pacific Islander cultures, so ITG has asked our AAPI CCs to share insight into their experience.