ITG Innovation Blog

Greg Cobb Greg Cobb

The Engine That Drives Innovation

Innovation is a widely discussed topic, but its meaning can vary greatly from one person to another. At ITG, innovation is guided by the principles of being tactical, flexible, inspiring, organized, and pushers of new ideas. The company's approach to innovation involves designing workshops that allow clients to focus on content while ITG handles the planning and process, ensuring that the outputs of each section move towards the final strategic objective. By following these principles, teams can effectively explore new ideas, cultivate creativity, and ultimately drive innovation forward. The key to successful innovation lies in striking a balance between focus, exploration, inspiration, and organization, allowing teams to think differently and generate new ideas.

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Ideas To Go Ideas To Go

The Strength Of 'I Don't Know'

What are the benefits of saying, 'I don't know,' when you don't know? A Nobel Prize winner said it best, “believing that you ‘must be right’—in other words, lacking intellectual humility—can actually stymie discovery, learning, and progress.” Practice humility while practicing creativity.

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