While ideation is often celebrated as the most exciting part of innovation, there are two equally crucial but often overlooked phases: Opportunity Exploration and Idea Prioritization. These less glamorous stages are where true differentiation happens—by generating specific, diverse opportunity spaces and boldly prioritizing ideas that push boundaries rather than settling for comfortable, conservative options.

Businesses and brands need to embrace risk, not run away from it. Adam Hansen takes a look at how a little bit of risk at the difference between risk in concept development vs. product development.

With the 2022 Yale Customer Insights Conference all wrapped up, we've compiled a summary of highlights from our favorite takeaways.

Businesses and brands need to embrace risk, not run away from it. Adam Hansen takes a look at how a little bit of risk at the front end of innovation can lead to a lot of reward in the end.

Opportunity Discovery is a complicated task when it comes to expanding your business. Use these creativity tools the next time you're identifying opportunities.