Innovation isn't just about technology—it's a human practice of collaboration, problem-solving, and creating meaningful ideas that anyone can master with the right mindset.

While ideation is often celebrated as the most exciting part of innovation, there are two equally crucial but often overlooked phases: Opportunity Exploration and Idea Prioritization. These less glamorous stages are where true differentiation happens—by generating specific, diverse opportunity spaces and boldly prioritizing ideas that push boundaries rather than settling for comfortable, conservative options.

Innovation Process Facilitator Dina Pancoast shows how the Ideas To Go Process compares to Design Thinking.

Customer immersions can be tricky to execute. Use these 5 tips to successfully run a consumer immersion and turn it into strategic momentum.