When creating products for kids, don't leave their opinions out of the equation.

Set yourself up for success by deciding these 5 things before starting your ideation session.

Just because your concepts aren't passing during BASES doesn't mean they're dead. Concept optimization and refinement is designed to specifically make your concepts better. Don't let a great idea be bogged down by a poor concept: here are 5 reasons to optimize it with the voice of your customer.

What are the benefits of saying, 'I don't know,' when you don't know? A Nobel Prize winner said it best, “believing that you ‘must be right’—in other words, lacking intellectual humility—can actually stymie discovery, learning, and progress.” Practice humility while practicing creativity.

What do you do when a concept falls flat? Drawing parallels to the movie Phantom Thread, ITG Facilitators explains that successfully refining concepts often means tearing everything apart in order to rebuild.

In the context of Behavioral Economics, Framing is how people perceive and communicate about reality. “Your frame” surrounds the mental picture you have of the world—and is the paradigm through which you perceive reality.