Customer immersions can be tricky to execute. Use these 5 tips to successfully run a consumer immersion and turn it into strategic momentum.

Take this quiz to test your knowledge on consumer insights. It is easy to frame insights as reverse benefits but they don't set concepts up for success.

When it comes to the new wave of scrappy innovation, it's important to get process right and the ideas necessary to keep your company moving forward.

“Forness” is a made up word (we should know, we were the ones who made it up). But it is the best word to convey its important meaning.

Creating ideas with your consumers is essential for successful innovation and ideation. Our Facilitators explains 4 reasons why it works, and shares the origin of our Creative Consumers® associates.

When creating products for kids, don't leave their opinions out of the equation.

Set yourself up for success by deciding these 5 things before starting your ideation session.

Just because your concepts aren't passing during BASES doesn't mean they're dead. Concept optimization and refinement is designed to specifically make your concepts better. Don't let a great idea be bogged down by a poor concept: here are 5 reasons to optimize it with the voice of your customer.