Ideas To Go alumna Katie Konrath explains how and why product descriptions benefit from just one benefit.

Innovation Process Facilitator Christine Haskins shares some tips and tricks for working with kids during the new product development process.

Avoid groupthink and get great ideas. Follow these 10 rules to propel your brainstorming ideas to success. And don't forget to watch the video at the end!

There is a time for focus groups in innovation and concept development. But when it comes to idea generation, you may need to look for more proactive consumers.

There are so many types and sizes of consumer panels these days--how do you decipher which is right for you? Here's a rundown of each consumer panel.

Everyone has innovative capabilities in them, it's just a matter of how much. Take this quiz to find out how innovative you are!

What is Availability Bias? How does Availability Bias affect innovation? Find out examples and more. Also see, Availability Heuristic.