Noise, focus, speed, subject. These are some of the photography metaphors Ideas To Go Facilitator, Greg Cobb, uses to illustrate important elements of a successful innovation project - and in turn, explains how a creative mindset can help uncover new thinking.

Use these 10 Creativity Exercises to stretch your thinking beyond what is readily available. Use these exercises the next time you need to be creative!

Starting with lots of ideas in ideation increases the odds that there are good ideas to work with. So don't be afraid of quantity—we find that it leads to quality.

Ideas To Go alumna Katie Konrath explains how and why product descriptions benefit from just one benefit.

Innovation Process Facilitator Christine Haskins shares some tips and tricks for working with kids during the new product development process.

Avoid groupthink and get great ideas. Follow these 10 rules to propel your brainstorming ideas to success. And don't forget to watch the video at the end!

There is a time for focus groups in innovation and concept development. But when it comes to idea generation, you may need to look for more proactive consumers.

There are so many types and sizes of consumer panels these days--how do you decipher which is right for you? Here's a rundown of each consumer panel.