Data, data everywhere, but are you hearing your consumer speak? Data may provide focus and validation, but Consumer Immersion can put hearts and minds to the facts and figures.

Whether you're marketing to Millennials or just want to understand them, these 6 Millennial insights will help you understand what they expect.

Introducing ITG's first ever Forness® Awards! We compiled a list of new products that qualify as "get fired" ideas: ideas a little too far out there.

When it comes to concept writing, the right insight makes all the difference. Learn more about the art of writing good consumer insights, and how they can take your concept to the next level.

Opportunity Discovery is a complicated task when it comes to expanding your business. Use these creativity tools the next time you're identifying opportunities.

Concept writing is both formulaic AND an art form—but finding the right balance between the two can be difficult. Here's the art and science of concept writing.

What is Negativity Bias? It means that bad outweighs the good. How does Negativity Bias affect innovation? Find out examples of Negativity Bias and more.

Keep creativity alive in the modern day focus group. Here are the Big 3 creativity killers during focus groups.