Learn how to use the creativity tool called Assumption Busting to provoke innovative thinking. And next time you're generating ideas, bust those assumptions and your Curse of Knowledge!

The goal of positioning is to stake a claim in the customer’s heart and mind. And, since you can’t be everything to everybody, this challenge is best met by exploring, prioritizing, developing, and testing a range of concepts that focus on three integrated key components: The Premise, The Promise, and The Proof.

How can thinking like a child make adults more creative? Hear from a childhood brain development and creativity expert about the creative imagination.

Want to learn how to be more creative? These 6 methods will boost your creativity, whether you're generating new product ideas or painting the next Mona Lisa.

Hack your mind to become a better innovator. This 8 question quiz will tell you your most prominent Cognitive Bias, what it is, and how to overcome it.

What is the Curse of Knowledge Bias? It's when we overestimate other people's understanding of a topic. How does the Curse of Knowledge affect innovation?

The people have voted, and we have our winner to ITG's first ever Forness® Awards! The awards are meant to highlight creative ideas that made it to market.

Getting a passing concept through Nielsen’s BASES testing can be a challenge. Learn how to successfully beat the BASES beast during the market research phase.