Learn how to use the creativity tool called Assumption Busting to provoke innovative thinking. And next time you're generating ideas, bust those assumptions and your Curse of Knowledge!

How can thinking like a child make adults more creative? Hear from a childhood brain development and creativity expert about the creative imagination.

Hack your mind to become a better innovator. This 8 question quiz will tell you your most prominent Cognitive Bias, what it is, and how to overcome it.

What is the Curse of Knowledge Bias? It's when we overestimate other people's understanding of a topic. How does the Curse of Knowledge affect innovation?

The people have voted, and we have our winner to ITG's first ever Forness® Awards! The awards are meant to highlight creative ideas that made it to market.

Getting a passing concept through Nielsen’s BASES testing can be a challenge. Learn how to successfully beat the BASES beast during the market research phase.

Data, data everywhere, but are you hearing your consumer speak? Data may provide focus and validation, but Consumer Immersion can put hearts and minds to the facts and figures.

Whether you're marketing to Millennials or just want to understand them, these 6 Millennial insights will help you understand what they expect.