ITG Innovation Blog
6 ITG Curated Pet Products for Your Furry Family
Pet lovers - gather around! For pet month, the ITG pets have curated a list of six products they love that help them stay healthy and entertained!
10 Green Innovations Inspiring ITG This Earth Day
From grocery services to fight food waste, to everyday cleaning products to cut down on single use plastics; read about ten green innovations inspiring the ITG team.
Chaos in Convergence and Divergence
Creative process contains both chaos and momentum. Divergence is the creative chaos, helping to clarify which of the many possible options makes the most sense strategically. Convergence moves things forward and builds momentum.
How Ideas To Go Does Design Thinking
Innovation Process Facilitator Dina Pancoast shows how the Ideas To Go Process compares to Design Thinking.
Creative Chaos to Strategic Momentum
Chaos can be both productive and disruptive. But with innovation, it's a necessary element that you need to embrace. Just make sure the chaos you embrace is the good kind. Here, ITG President Beth Storz focuses on how to go from creative chaos to strategic momentum.
Reframing Risk, Part One
Businesses and brands need to embrace risk, not run away from it. Adam Hansen takes a look at how a little bit of risk at the front end of innovation can lead to a lot of reward in the end.
Common Mistakes in Concept Development
Avoid these common mistakes in concept development.
Focus Groups and Insights: It’s Worth Working with Consumers
CEO Ed Harrington encourages marketers to place consumer work at the center of the product development process - and explains why working with consumers is worth it.