To celebrate the transition into winter and see what everyone is up to, we asked our Creative Consumers® associates how they’re engaging with the changes, what they’re buying to pull them through the cold, and how they’re shopping this year.

Halloween is right around the corner, so it’s only fitting that we ask our Creative Consumers® associates about how they’re celebrating, who’ll be joining the fun, and where they’re allocating their Halloween budget.

To welcome and celebrate Hispanic Heritage Month, we asked some of our Hispanic CCs to detail some of the especially innovative Hispanic-owned brands, products, and artists they love from their own perspectives.

With summer coming to a close, we wanted to ask our Creative Consumers® associates about some of the adventures they embarked on this season, who joined them, and what they’d like to have spent a little more time doing.

We are officially commencing the start of “Hot Innovation Summer” with our annual Summer of Innovation Book Giveaway with top picks from the Idea To Go team that have helped us spark our creativity—and will help you too!

As June is observed around the world as Pride month, we wanted to seek out some of the positive initiatives companies have been making that our Creative Consumers® associates have taken note of.

In celebration of Juneteenth, ITG president and Facilitator, Beth Storz, sat down with the founder of the Not Just a Smile organization to discuss more about the impacts their movement.

Businesses and brands need to embrace risk, not run away from it. Adam Hansen takes a look at how a little bit of risk at the difference between risk in concept development vs. product development.