We are officially commencing the start of “Hot Innovation Summer” with our annual Summer of Innovation Giveaway with featured omni-media recommendations from the Idea To Go team that have helped us shift our perspective—and will help you too!

Explore the qualities of different idea capture platforms based on a few properties that matter most to ideation success, and how the participants interacting with these platforms impacts the ultimate quality of your output.

We dug deep and asked our Creative Consumers® associates about their eco-initiatives, sustainable wishes for companies they buy from, outdoor adventures, and their favorite green products.

Spring is creeping up on us, so we wanted to dive into our Creative Consumers® associate’s (CC’s) cleaning habits, the products they rely on, their tried-and-true methods, and what’s first on their hit list of projects to tackle.

Innovation is about the process, not the outcome. But many companies fixate on end results, expecting transformational ideas without investing in the very process that births them. Here is why the ideation journey is just as important.

To celebrate the transition into winter and see what everyone is up to, we asked our Creative Consumers® associates how they’re engaging with the changes, what they’re buying to pull them through the cold, and how they’re shopping this year.

Halloween is right around the corner, so it’s only fitting that we ask our Creative Consumers® associates about how they’re celebrating, who’ll be joining the fun, and where they’re allocating their Halloween budget.

To welcome and celebrate Hispanic Heritage Month, we asked some of our Hispanic CCs to detail some of the especially innovative Hispanic-owned brands, products, and artists they love from their own perspectives.