ITG Innovation Blog

Tyler Thompson 2/1/22 Tyler Thompson 2/1/22

Confirmation Bias | How It Affects Innovation

What is Confirmation Bias? How does it affect innovation? Find out examples of Confirmation Bias in real life and more.

Adam Hansen 1/25/22 Adam Hansen 1/25/22

What the Clue Giver in $100,000 Pyramid Must Overcome

Using the example of gameshow $100,000 Pyramid, Innovation Process Facilitator Adam Hansen reminds us of the value in digging into the details in order to solve problems and conquer the Curse of Knowledge.

Ideas To Go 1/21/22 Ideas To Go 1/21/22

Assumption Busting: Breaking the Curse of Knowledge

Learn how to use the creativity tool called Assumption Busting to provoke innovative thinking. And next time you're generating ideas, bust those assumptions and your Curse of Knowledge!

Ideas To Go 1/13/22 Ideas To Go 1/13/22

Why You Should Have a Child-Like Imagination

How can thinking like a child make adults more creative? Hear from a childhood brain development and creativity expert about the creative imagination.

Ideas To Go 1/9/22 Ideas To Go 1/9/22

Quiz: Which Cognitive Bias Are You?

Hack your mind to become a better innovator. This 8 question quiz will tell you your most prominent Cognitive Bias, what it is, and how to overcome it.

Tyler Thompson 1/6/22 Tyler Thompson 1/6/22

Curse of Knowledge | How it Affects Innovation

What is the Curse of Knowledge Bias? It's when we overestimate other people's understanding of a topic. How does the Curse of Knowledge affect innovation?

Ideas To Go 12/30/21 Ideas To Go 12/30/21

Winners: The 2021 Forness® Awards

The people have voted, and we have our winner to ITG's first ever Forness® Awards! The awards are meant to highlight creative ideas that made it to market.

Ideas To Go 12/28/21 Ideas To Go 12/28/21

How to Succeed in BASES

Getting a passing concept through Nielsen’s BASES testing can be a challenge. Learn how to successfully beat the BASES beast during the market research phase.