ITG Innovation Blog
Confirmation Bias | How It Affects Innovation
What is Confirmation Bias? How does it affect innovation? Find out examples of Confirmation Bias in real life and more.
What the Clue Giver in $100,000 Pyramid Must Overcome
Using the example of gameshow $100,000 Pyramid, Innovation Process Facilitator Adam Hansen reminds us of the value in digging into the details in order to solve problems and conquer the Curse of Knowledge.
Assumption Busting: Breaking the Curse of Knowledge
Learn how to use the creativity tool called Assumption Busting to provoke innovative thinking. And next time you're generating ideas, bust those assumptions and your Curse of Knowledge!
Why You Should Have a Child-Like Imagination
How can thinking like a child make adults more creative? Hear from a childhood brain development and creativity expert about the creative imagination.
Quiz: Which Cognitive Bias Are You?
Hack your mind to become a better innovator. This 8 question quiz will tell you your most prominent Cognitive Bias, what it is, and how to overcome it.
Curse of Knowledge | How it Affects Innovation
What is the Curse of Knowledge Bias? It's when we overestimate other people's understanding of a topic. How does the Curse of Knowledge affect innovation?
Winners: The 2021 Forness® Awards
The people have voted, and we have our winner to ITG's first ever Forness® Awards! The awards are meant to highlight creative ideas that made it to market.
How to Succeed in BASES
Getting a passing concept through Nielsen’s BASES testing can be a challenge. Learn how to successfully beat the BASES beast during the market research phase.